In this episode of The Law Deals Podcast, Ed Alexander welcomes Attorney and Atticus Principal Steve Riley for an insightful conversation about the emotional, operational, and strategic realities of selling a law firm. Drawing from his experience building and selling multiple practices, Steve shares five critical lessons every law firm owner should learn before planning their exit. From avoiding the "hero trap" to understanding buyer psychology, Steve offers practical guidance rooted in real-world transitions.

Listeners will hear how to build a practice designed for a future buyer, streamline operations for profit, and navigate the identity challenges that often follow a sale. With humor, candor, and decades of experience, Steve makes the case that creating a firm that serves your life, and not the other way around, is not only possible but necessary for a successful transition. Find more from Steve & Atticus here: https://atticusadvantage.com/podcast/