BUILD with Blake Bartlett

2020 was a big year for SaaS. From IPOs to record-breaking quarters to huge MA deals, there was no shortage of activity. But how did the average SaaS company fare in 2020? Was the breakneck growth experienced by Zoom, Shopify, and Snowflake common to the rest of the industry? Or did COVID have a bigger impact on software than the standard press headline would suggest?

OpenView surveyed 1,200 software companies for our annual SaaS Benchmarks study. This year’s survey revealed the impact of COVID-19 on software companies, and some of the results may surprise you. In this episode of BUILD, we hear from the masterminds behind the report, OpenView’s own Kyle Poyar and Sean Fanning.

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Francesca says that data is good for more than analysis and modeling. It can lead to more customer empathy. And don’t miss what makes Queens the best borough in NYC.

On this season of BUILD, we’re asking our SaaS all-star guests 5 questions – and giving them only 5 minutes to answer. In this Minicast episode, we hear from Francesca Krihely of Snyk & MongoDB. Listen and hear what he has to say.

Francesca Krihely knows developers. Many VCs and startup pundits suggest that the key to success is simply winning the “hearts and minds” of developers in the community. One problem: developers are notoriously allergic to traditional marketing. So, what’s the secret? Francesca wrote the developer experience playbook at companies like MongoDB and Snyk, and now she is sharing her best practices with the BUILD community.

Todd’s view of product-led sales is all about human effort complimenting product effort. And don’t miss his pitch on the #1 reason to visit Delaware.

Todd Olson is the CEO of Pendo, the leading software platform for product teams. Todd recently wrote a book called, “The Product-Led Organization,” and we unpack its key themes in this episode. Learn about the importance of cross-functional teams, but also how to work through key challenges that arise when more folks are involved in decisions. Plus, you’ll hear about the power of “addition through subtraction” when it comes to product management. All that (and more) on this episode of BUILD.

Join Blake this season on BUILD for a behind the scenes look at the brilliant minds scaling Slack, Notion, Atlassian and more to discover what it takes to build awesome product and achieve hyper growth across every stage of maturity - from seed to IPO and beyond.

If you’re ready, let’s build this together.

In this episode we hear from Stella Garber (Head of Marketing, Trello at Atlassian). Stella is known for building out Trellos marketing team and strategy as their first marketing executive, and for leading the team through a $425 million dollar acquisition by Atlassian.

Stella and Blake unpack the role of B2C marketing strategies in todays B2B environment, how to make agile marketing decisions in a product-led world and Trello’s biggest lessons learned on freemium pricing.

All of that and more on this episode of BUILD.

In this episode we hear from Chris Miller, the Director of Product Growth at Hubspot. Chris has been a key growth leader at Hubspot for over 4 years and he’s been instrumental in driving the company’s adoption of product led growth.

In today’s episode Blake and Chris unpack the differences between growth marketing and growth product, how to use the 3 D’s to solve growth problems (discoverability, desirability, doability), and how Hubspot uses advanced segmentation to serve a large and heterogeneous pool of prospects.

All of that and more on this episode of BUILD.