BUILD with Blake Bartlett

pDavid Cancel read 50 books in 2020, and he reveals his absolute favorites on this episode of BUILD. Tune in to hear which popular book influenced Drift’s approach to company culture, and which author is helping David plan for life after COVID-19. David Cancel is best known for being a serial founder and product visionary from his track record with Drift, HubSpot, and beyond./p

Yamini points to navigating uncertainty and building resilience as the most important job of a leader. It’s always true, but especially so today. And don’t miss her experience of growing up in the cotton mill hub of Southern India.

2020 was a year of change and redefinition across the board for software companies. Yamini Rangan is HubSpot’s Chief Customer Officer, and she believes that when customers are struggling to adapt to change, the concept of “growth” itself needs to be redefined if your goal is to truly put customers first. Hear her advice for how to practice customer empathy by embracing the “customer-in, NOT function-out” approach to org design and GTM strategy.

AJ reveals how to win Product Hunt and why he loves Naval Ravikant. Also, don’t miss pro tips about his hometown of Nashville.

AJ never meant to start a company. He was building websites as a freelancer, but was frustrated with the popular website platforms. They were far too complex, so AJ built Carrd as the easiest way to make one-page websites. It launched on Product Hunt and took off faster than AJ had ever expected. Now with 800k users, it’s much more than a side project. And AJ has become much more than a freelancer. He’s a founder, even if it happened by accident. Tune in to hear AJ’s advice on what to do when your side project takes off with users and takes on a life of its own.

On this season of BUILD, we’re asking our SaaS all-star guests five questions — and giving them only five minutes to answer. In this Minicast episode, we hear from Leandra Fishman, VP of Commercial Sales at Twilio. Listen and hear what she has to say.

On this season of BUILD, we’re asking our SaaS all-star guests 5 questions – and giving them only 5 minutes to answer. In this Minicast episode we hear from Intercom Chief Revenue Officer, Leandra Fishman. When we chatted with Leandra, she was VP of Commercial Sales at Twilio. Listen to what she has to say.

Leandra learned one big thing leading sales at Twilio and SendGrid: let developers build. You can’t be overly prescriptive when you are selling building blocks. And don’t miss the good things that come to you when hitchhiking in Australia.

Sales models are not one size fits all. There are key differences between traditional enterprise sales, high-volume inside sales, and product-led sales. In her 30 years of experience, Leandra Fishman has led teams in all of these environments. In this episode of BUILD, we unpack these different models and how to apply best practices of the past to a modern product-led sales model.

The secret to product-led sales is realizing the customer and the vendor have the same shared goal: more usage and more success with the product. And don’t miss a description of the many wonders found in Chardon, OH and North Andover, MA.