Builder Funnel Radio

Are your videos not getting the traction you’re looking for? It’s probably because you’re missing one of these elements. We posted a reel/day for the 2nd half of 2023 and grew our IG following very aggressively. We also grew out YouTube subscribers from 1K to over 4K in about 120 days in the 2nd half of 2023. Listen today!

How do you expect to get more qualified leads if you haven’t even defined what that means for you and your company? I talk to a lot of remodelers. A lot. I’m fortunate to have the vantage point I do where I can to see and hear from remodelers and custom builders in dozens and dozens of markets in the US and Canada. Start listening now!

Your blog could be generating you dozens of leads every single month. Here’s why it’s not.

Over the years, I’ve looked at a lot of remodeling company and home builder blogs. The majority are a total waste. The articles say words but nothing about them was created with a true purpose, so they are mostly wasted time and effort. Not producing anything for the company. Start listening now!

Over the years, I’ve always set goals for myself. In general, they are super motivating to me and give me a sense of direction. I’ll also say that I’ve missed a lot more of my targets than I’ve hit. Despite missing so many of my targets, I’ve still been able to do things like build a multi-million dollar business that’s growing extremely quickly, build a rental portfolio, achieve millionaire status in my early 30s, and maintain a healthy lifestyle. And I only share that with you because I want you to know you can achieve what’s important to you by setting goals and missing them but still making progress. Start listening now!

Chances are the majority of you have hired someone in the past to help you with your marketing. Whether that's an agency, a designer, a website company, etc. Two of the biggest complaints we always hear from remodelers or home builders who have sought outside help are: 1) Not getting enough leads for the investment and 2) the quality of leads is low. But do you even know what you would need to get from your investment to break even? We're going to jump into all of these problems and questions in this week's episode!

Nick and Tyler invited me to discuss how a proper marketing strategy can help your business grow. I found my niche in residential remodeling and custom building companies and I describe why that market works for me. In an industry that has previously relied on word-of-mouth referrals for new leads, I love sharing why adopting newer marketing techniques can bring in more targeted clients. Check out the episode to hear more!

With the end of the year coming up fast, we wanted to dive into this past year. We're sharing our top resources, strategies, and predictions so you have what you need to tackle the next two weeks of the year. Here at Builder Funnel, we're full of energy and momentum as we head into 2024 and we want you to feel the same so be sure to listen to this episode, subscribe, and let's cheer for the new year and new opportunities!

Today, I sit down with Dwayne Johns. He is a builder, remodeler, coach, and consultant. Dwayne entered the construction industry over 30 years ago, working on oceanfront estates in Hamptons on Long Island, New York. From laborer to craftsman to business owner, he was always honing his skills and immersed himself in all aspects of high -end custom construction. In 1996, he moved to Charlotte, North Carolina and started a general contracting business with Roger Ketchum, and the two achieved success right away, winning industry awards and earning rave reviews from clients, designers, and trade partners. He has now shifted his focus from the day -to -day aspects of building and remodeling award -winning homes to building more rewarding and more valuable businesses.

Establishing a marketing budget is important. If you’ve never really allocated a budget for marketing or you’ve always has a super low budget of 1% or less, you’re actually probably not charging enough for your projects and you need to increase your margins. You need to budget based on your growth goal, not your current volume.

I was recently on the Construction Champions podcast hosted by Ron Newspom. And we talked about the importance of marketing heading into 2024, as well as the biggest marketing shakeup incoming and what to do about it. Let's talk about the intention it takes to set your business up for success. Do you want a $1 million dollar company or a $100 million dollar company? This is a real question you must ask.

Construction Champions Podcast Episode 57: https://youtu.be/WyhSiafjCCs?si=K3j0H5B6jlvdlqN6