Builder Funnel Radio

Sometimes the problems in our business are bigger than we think. We get so stuck in the weeds that we try to solve a whole bunch of level 1 problems and they’re keeping us stuck. When really, if we zoomed out, we might be able to solve 1 BIG problem that unlocks business growth. Start listening now!

So often, when our team gets on a call with a remodeler, they are in the middle of a website re-design and as we dig into it, there’s almost always something that raises some questions. Today, I want to walk through when and why remodelers and custom builders should re-design their websites. Start listening now!

Kevin Stephens started programming on an Apple II+ at the age of four, which established his love of technology. After earning his degree in computer science at the University of California, San Diego, Kevin spent time as a software engineer at Apple before joining Google in its early days. There, he worked on a variety of products and helped build Google’s presence internationally. He later co-founded and led Blink, the first consumer ephemeral text messaging app, which was acquired by Yahoo. Kevin subsequently led product teams at GoToMeeting and Thumbtack before joining Canvas as CEO. Kevin also serves as an angel investor and advisor to multiple early-stage startups. He lives in the Bay Area with his wife and two daughters. Start listening to Kevin’s story now!

We’ve all heard this at some point: “You gotta be posting multiple times daily to social media! Reels, stories, videos, photos, and on and on.” But is this true? Maybe/maybe not. How often should remodelers be posting on social media? That’s what we’re going to cover today so start listening now!

Everyone is coming to us now wanting “emergency marketing”. I need leads today, tomorrow, and this week. Well, I sure wish it worked that way. It doesn’t. But today, I will talk about quick lead gen vs. sustainable, repeatable marketing. Here at Builder Funnel, we are huge believers in long-term inbound marketing rather than short-term lead building, but we know that lately demand has been drying up and it just isn’t the same as it was two years ago. So start listening now to discover three ways you can start building leads today!

People like proof of expertise. As funny as it sounds, we like to see that piece of paper on the wall. When you’re talking to a prospect, it’s worth mentioning your company is double or triple or quadruple certified and you do that because you want to make sure your clients get the best experience and outcome possible. Let’s talk about how to use this in your sales process. Start listening now!

“Internet leads suck”. “Marketing generates garbage leads”. “Marketing doesn’t work.” Have you ever said anything like this before? Or at least thought it? In this week’s episode, Spencer is going actually to break down why this isn’t the case…but there is something VERY important going on here that you can fix. Start listening now to learn how you can use content marketing as a remodeler and builder to start creating referral-type leads!

Today, we’re going to talk about 1 part of the value equation (thanks Alex Hormozi) - and as it applies to remodeling and custom home-building businesses. And what is that? Perceived likelihood of achievement. When we buy anything, part of what we want to know is…will this work for me? And the more likely we think it will work, the more we’re willing to pay. Start listening now!

We just hit our 13-year anniversary here at Builder Funnel and what better way to celebrate than to share the top 7 lessons we’ve learned throughout the years! Some were learned the hard way while others just simply took way too long to learn. We always want our listeners to get the most out of our content and their business so we hope these insights will help you eliminate potential mistakes so you can continue to grow your remodeling or custom home-building business. Start listening now!

This week, we’re diving into a topic that doesn’t seem to get much attention in the remodeling and home-building space. We’re talking about “Return on Ad Spend” or ROAS. Most remodelers and custom builders have built their businesses on word-of-mouth or referrals and typically do very little advertising and marketing, but what happens when word-of-mouth referrals start to slow down? Start listening now and discover a different take on ROAS as a remodeler or home-builder!