Builder Funnel Radio

I’ve been reflecting lately and one of my biggest realizations is the shift I’ve made in my learning habits. If you know me, you know I’m a BIG reader, like 35-50 business books a year kind of big reader, but I changed my decade-old way of learning in order to double my business. I focused more on intentional learning rather than the quantity of learning and now, every time I see a constraint in the business, I try to identify the best 1 to 3 books to help me solve that problem and work on implementing the concepts from those books. I’m sharing this with you in hopes it has an impact on you as well in terms of how you approach learning and how it can benefit your business’s growth. Start listening now!

This week we’re going to talk all about strategy! But, what does strategy actually mean? You gotta know where to play and how to win, which means even knowing when to say “no”. As you think about your company, marketing, or even sales strategy, ask yourself what you want to say “no” to. This will help you start developing your niche or unique spot in the industry.

Most remodelers and home builders we talk to today are not signaling to their perfect clients. This can generally make all your marketing dollars ineffective. This week, Spencer is answering a top-of-mind question: how do you attract your perfect customer? A little spoiler, a lot of it stems from your website. When people hit your website: what are they thinking, what’s their first impression? Spencer tackles these questions and more to give you actionable insights on how you can start drawing in your ideal client. Start listening now!

Did you know that 80% of sales require an average of five follow-ups? So, if you’re not following up consistently with your sales opportunities, most likely you’re losing A TON of business and money every single year. We’ve been taking deep dives into the weeds with several remodeling companies and evaluating their lead follow-up process. In this episode, we’re sharing some of our findings and a few tactical things you can do to start closing some gaps and making more money. Start listening now!

This week we will learn what to do when demand starts to shrink for remodeling and custom home-building businesses. Over the last few months, we’ve seen a huge decline in demand for remodeling projects and custom homes. It’s not super surprising, but if you haven’t been on top of your marketing then you may be feeling the slowdown more than others. We’re going to discuss what to do when remodeling and custom home demand shrinks so start listening now!

This week’s episode is about CPL vs CPA. Well, what does that mean? We’re diving into the topic of cost-per-lead vs -cost-per-acquisition. This conversation was sparked by recent conversations with other remodeling companies and we wanted to share our thoughts with you. We’re going to ask some hard-hitting questions designed to get you thinking. What can you spend to get a customer and what are you even willing to spend? It’s all broken down with real-world examples inside the episode, so start listening now!

We’re always encouraging remodelers and builders to write more content, specifically blogs, but we’ve noticed they usually don’t know where to start. We know sitting down to write a blog can be overwhelming because how do you know what you should be talking about? We want to help remove some of the pressure of blog writing by telling you the blog posts you should write first. Also, don’t forget to download our new Secret Reports that share how Builder Funnel generated over $150 million in sales for design-build remodelers and custom home builders across the U.S. & Canada → https://marketing.builderfunnel.com/secret

The topic of this week’s episode is growth and demand, and what that means as we move forward. Throughout this episode, we dissect a fictitious design-build company as they navigate through the market. We’ll discuss what to do once demand drops and critical ways to pivot in order to continue dominating the market. Start listening now!

If a picture is worth a thousand words, then professional photography is worth a thousand customers. We’re diving into a super granular topic in this week’s episode, but we think it’s important and how to increase audience engagement with photos. We’ve encountered hundreds of remodelers and custom builders whose websites and social channels were not up to par, and it could all be fixed by hiring a professional photographer. We share why high-quality photos are a must, simple but unique ways you can level up your photography, and the types of photos you should be sharing. Start listening now!

Educational content marketing educates your readers on topics related to your industry. It’s based on the idea that businesses should teach their audience before trying to sell them something. By teaching your readers, rather than just selling to them, you reach a larger audience. These visitors are seeking information that will assist them in making more informed decisions about the problems they are facing. Listen to this week’s podcast as Spencer explains why you should making your content more educational and how you can get started!