In Episode two we start at the beginning in understanding how the decision-making process happens for us. Your clients are just like you, and often the way they buy mirrors how you do. We just don’t often look at it this way.

Key Points:

--The different parts of the brain that are involved

--The things that influence a prospects mindset (Mass media, Relatives & self-proclaimed experts)

--Runaway train and the sense of control (Free falling in a dream)

--People want to be on a team of winners, they want to feel like they got a better deal than the next person, and that they avoided defeat

--The magic blue pill of experience