Builder Funnel Radio

In most cases, you only have one chance to lose all of your money. In this week's episode, Wes and Brooks discuss the importance of managing your balance sheet. Think of your family business as a "fortress" that needs to have enough defenses to withstand unforeseeable costs and unfavorable market conditions. Listen for ways to manage lines of credit, build up your assets, foster lending relationships, and more.

https://info.builderfunnel.com/builder-funnel-radio/create-your-fortress-balance-sheet

In this bonus episode, Dana Severson, head of marketing at BuildBook, discusses the challenges small to medium size building and remodeling companies may face with online marketplaces, specifically with Home Advisor and Houzz.

https://info.builderfunnel.com/builder-funnel-radio/ugly-truth-home-advisor-houzz-dana-severson

In this episode, Bryan Sebring, discusses what he has learned in the past 5 years about digital marketing from building his company’s website.

https://info.builderfunnel.com/builder-funnel-radio/content-marketing-for-remodelers-bryan-sebring

This week, Taylor explores how and why the price of lumber has increased so drastically, the bidding wars taking over the housing market, and what a Biden/Harris presidency could mean for the construction industry.

Show Sponsor: BuildBook is a 24/7 client communication platform for construction.

Social-media style messaging tools. Simple photo sharing and doc management. Task tracking for everything that matters. All in a delightfully simple app helping builders impress their clients and win better jobs.

If you're looking for an easy-to-use tool that gives you an unfair advantage versus your competition, go start a free trial of BuildBook right now: bit.ly/bbookbfr

Download the State of Home Builder Marketing Report: bit.ly/sohbmr2020

This week, Taylor is joined by Builder Funnel's Director of Inbound Marketing, Danielle Russell. Taylor and Danielle discuss Builder Funnel's internship program, and how construction companies can utilize a similar program to help out those graduating amidst the global pandemic.

Apply to the Internship Program: https://marketing.builderfunnel.com/apply

The Construction Cut is brought to you by BuildBook:

BuildBook is a 24/7 client communication platform for construction.

Social-media style messaging tools. Simple photo sharing and doc management. Task tracking for everything that matters. All in a delightfully simple app helping builders impress their clients and win better jobs.

If you're looking for an easy-to-use tool that gives you an unfair advantage versus your competition, go start a free trial of BuildBook right now: bit.ly/bbookbfr

Close to making that next big purchase? Determining the ratio between the cash you have and cash you have to borrow can be tricky. In this episode, Wes and Brooks dive into this complex balancing act almost every family business owner experiences. Learn about how to determine your pricing strategy, risk tolerance level, loan-capital ratio, and more.

https://info.builderfunnel.com/builder-funnel-radio/using-leverage-and-managing-liquidity

In this episode, Spencer dives into thinking about sales and marketing as one revenue funnel. Traditionally, there has been a battle between marketing and sales. But in reality, it is one revenue team.

https://info.builderfunnel.com/builder-funnel-radio/think-about-marketing-sales

In this week's episode, Wes and Brooks break down the tips you need to know when transitioning the ownership of your family business. 

Listen to the full episode for advice on positioning your business for its next big step!

https://info.builderfunnel.com/builder-funnel-radio/what-happens-when-your-business-outgrows-a-family-member

Luke Summerfield discusses all things website platform. He dives into how to think about your website platform, how to think about your website as a marketing tool, and explores the tradeoffs of different systems.

https://info.builderfunnel.com/builder-funnel-radio/power-of-a-modern-website-luke-summerfield

This week, Taylor covers the new Lowes and HomeAdvisor partnership, the top 10 cities for construction workers, and the areas of the country that have lost the most construction jobs since the onset of the coronavirus pandemic.

Show Sponsor: BuildBook is a 24/7 client communication platform for construction.

Social-media style messaging tools. Simple photo sharing and doc management. Task tracking for everything that matters. All in a delightfully simple app helping builders impress their clients and win better jobs.

If you're looking for an easy-to-use tool that gives you an unfair advantage versus your competition, go start a free trial of BuildBook right now: bit.ly/bbookbfr

Download the State of Home Builder Marketing Report: bit.ly/sohbmr2020