This week on Builder Funnel Radio, Spencer hosts Danielle Russell to discuss one of the most common questions we hear.

“What is Inbound Marketing, anyway?”

Without wasting time, they dive in and start breaking down the methodology.

Spencer and Danielle talk about answering questions that your prospects may have during research so that you can get found in the search engines and on social media. Then, once you get people to your website, you can capture and convert them using high-quality content and downloadable offers.

If you’re new to inbound marketing, this episode will help you master the fundamentals and start growing your business!

On this episode of Builder Funnel Radio, Spencer hosts Victoria Downing, President of Remodeler’s Advantage. Victoria is a leading authority in the remodeling industry, writing for Remodeling magazine, presenting educational seminars, and leading Remodelers Advantage Roundtables, the fastest growing peer group for remodeling professionals in North America!

Spencer and Victoria discuss the most significant mistakes she sees remodelers making, from construction to HR and everything in between.

This week on Builder Funnel Radio, Spencer is back with special guest, Steven Fielding. They tackle the tough question: “why is marketing important?” How has marketing changed over time? And more specifically, how does inbound marketing factor into the evolution of marketing as a whole?

After chatting about marketing and its early adoption of the ‘Four P’s’ (Product, Price, Placement, and Promotion), our hosts dive into the importance of research. Researching your potential customers provides you with crucial information on their needs, wants, and problems. It may even help you design or formulate a new product or service. The key is to pay attention to your potential buyer and act accordingly!

Welcome to Builder Funnel Radio! In this episode, Spencer discusses the history of Builder Funnel as a digital marketing agency, what the team does each day, and how we bring results to our clients. A strategic marketing plan is essential for home builders and remodeling companies. But why?

The landscape of the marketing industry is changing. In the past, people would typically talk to a salesperson first, as opposed to today, where the majority (if not all) of research is conducted online. Learn more about why educating your prospects via inbound marketing is essential to your bottom line.