Strap in as we take a detour into the fast-paced world of business and branding. We talk about the challenges and opportunities presented by the evolving e-commerce landscape, where chasing quick-term money can kill long-term success. How and why you should focus on building a brand.  

We draw on the journey of the Star Wars franchise from a small production house to an international phenomenon, we underline the importance of creating products and experiences that resonate with audiences. Filled with insights and personal anecdotes, this episode promises to be an enlightening journey. 

We delve into the importance of open dialogue and understanding in fostering a reciprocal relationship with our children and draw fascinating parallels with customer relationships in marketing. 

Also who do you think were more die hard in their prime? Beatles Fans or Swifties? We may or may not jump into that discussion...

Join us!

Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump