There is a way to bring your customers together in a meaningful way. In this episode of The REWORK Podcast, host Kimberly Rhodes welcomes 37signals' Support Team members Merissa Dawson and Ashley Bowe to discuss how the Basecamp Community came to life. They describe how they've connected with Basecamp customers and how they've connected customers with each other. They also offer a few tips for anyone looking to start their own community of customers and company enthusiasts.

Key Takeaways:

• 00:40 – Meet Merissa and Ashley from Basecamp Support
• 01:54 – The Basecamp Community origin story
• 05:03 – The Community as a place for sharing and collaboration
• 07:20 – The 37signals team role within the Community
• 09:08 – Starting a community without fear of failure
• 13:27 – Tips for starting your own community of users and fans

Links and Resources:

• Join the Basecamp Community
• "Launch: 37signals Answers" from Signal v. Noise
• How Decent Espresso uses multiple tools in a single Basecamp project
• Books by 37signals
• 30-day free trial of HEY
• Sign up for a 30-day free trial at Basecamp.com
• HEY World | HEY
• The REWORK podcast
• The Rework Podcast on YouTube
• The 37signals Dev Blog
• 37signals on YouTube
• @37signals on X