When Jaya Iyer couldn’t find science-themed dresses for her daughter, she realized that other parents must be feeling the frustration. Wanting to empower her daughter and others, she launched Svaha USA, a STEAM-based fashion brand that creates clothing for the entire family. What started as a mission to challenge gender stereotypes in kids' clothing has grown into a thriving business known for its bold, brainy designs.

Chapters

00:00 Introduction and background

7:00 Challenges when starting the business

14:13 Creating the clothing

20:30 Fulfilling orders

23:18 Building a mission-driven brand

25:31 Balancing family and work

30:16 Reflecting on the business

31:34 Advice for other entrepreneurs

33:11 Closing and contact