Agtech has long had an interest in shortening the supply chain between farms and consumers. And yet after years of effort, relatively little progress has been made beyond a proliferation of farmers markets and some new “local” tags at supermarkets. There are a lot of challenges in this space that go beyond a simple technical fix, and overcoming them often requires rethinking the entire business model.
Enter Michael Bosworth, farmer and founder of Next Generation Foods, a California-based food brand and distribution company that's reinventing how food moves from the fields to chefs and home kitchens alike, with a special interest in sustainability, science, and transparency. Michael’s not only growing rice in a highly water-vulnerable region, he’s also growing a valuable food business to market his products and those from nearby farms to ensure that his model is both environmentally and economically sustainable.

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