A brutal ice storm is set to ice over the South, squeezing capacity, delaying service, and pushing rates from Texas to the Carolinas—so we start by breaking down what that really means for freight. Then we get into a numbers-first playbook for building a brokerage sales team that performs under pressure: W-2 vs agent economics, onboarding timelines, call and CRM metrics that matter, clear GP milestones, and disciplined coaching so your team can turn disruption into durable shipper relationships.

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