This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined by Huiy Tang, co-founder of RZE Watches. Ariel and Huiy dive right in and discuss the evolution of RZE from a product-focused brand to one that emphasizes storytelling and brand identity. Huiy shares his insights on the importance of creating a legacy, engaging with first-time customers, and the challenges of balancing product quality with brand perception in today’s market. They also touch on innovative branding strategies and how the team's creative efforts focus on targeting a broader market beyond watch enthusiasts. Throughout their conversation, Huiy and Ariel discuss the landscape of the watch industry, the challenges of developing digital watches, and RZE's innovative buyback program. Huiy emphasizes how community engagement is crucial for building a loyal customer base and how brands today should focus on educating customers rather than just selling products. Join the conversation to learn all about RZE watches on this week’s episode of the Superlative Podcast.

Keep up with Huiy and RZE Watches:

- Website - https://www.rzewatches.com/

- Instagram - https://www.instagram.com/rzewatches

Check Out This Week’s Sponsor:

Citizen Watches - https://www.citizenwatch.com/

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