Louis Amestoy shares his unconventional journey through local journalism and how he ultimately built a one person media company serving Kerr County, Texas. From traditional newspapers to launching his own independent outlet, he explains what broke inside legacy media and what still works when you start fresh.

The conversation dives into the realities of running a daily newsroom alone, how AI tools like Claude and NotebookLM act as force multipliers, and what it takes to stay relevant through constant audience contact. Louis also reflects on covering a devastating flood, the gaps in industry collaboration, and why local journalism still depends on independence, speed, and trust.

Links:

The Kerr County Lead

https://kerrcountylead.com/

FB: https://www.facebook.com/thekerrcountylead

YT: https://www.youtube.com/@thekerrcountylead

Louis Amestoy - LinkedIn

https://www.linkedin.com/in/louis-amestoy-b945a06/

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