The SaaS Podcast: Build, Launch & Scale Your SaaS

Building a SaaS on Slack: From $8/Mo to Multi-Million ARR | Polly


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Bilal Aijazi turned a casual Slack polling bot into a serious enterprise platform used by millions. In this episode, early-stage B2B SaaS founders will learn how Polly became a multi-million ARR business on top of Slack.

Bilal breaks down the reality of building a multi-million dollar business on top of a major platform like Slack. You will learn the "Pain Tolerance" metric that validated his idea (80% completion on a 5-step install), how he pivoted from an $8/month fantasy football use case to 5-figure HR contracts, and the survival playbook for when a platform "Sherlocks" your core feature.

In this episode, Bilal also shares the exact mechanics of his 12% "Respondent to Creator" viral loop, why he forced a horizontal product into vertical use cases to reduce churn, and his "Just Don't Die" philosophy for technical founders navigating sales.

This episode is brought to you by:

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🔑 Key Lessons

  • 🚀 The "Pain Tolerance" Metric: Why 80% of users endured a nightmare install process (and what it proved).
  • 💰 Pricing Evolution: Moving from $8/month fantasy football leagues to 5-figure Enterprise deals.
  • 💡 Surviving "Sherlocking": How to pivot and thrive when the platform builds your core feature.
  • 🔥 Viral Loops: Leveraging "Respondent to Creator" conversion to drive organic growth.
  • ⚖️ The Platform Paradox: The risks and massive rewards of building on Slack, Teams, and Zoom.
  • Chapters

    • The "punch in the face" reality of startups
    • Leveraging Product Hunt for viral growth loops
    • Validating demand with a 5-step "nightmare" onboarding
    • From $8/mo fantasy football to enterprise deals
    • Freemium to paid: Converting free users to revenue
    • Surviving "Sherlocking": When Slack copies your feature
    • The mistake of betting on Slack Workflow Builder
    • Horizontal vs. Vertical SaaS strategies
    • Why technical founders must sell (and how to do it)
    • The "Just Don't Die" philosophy
    • 💌 Get weekly 5-minute SaaS insights: https://saasclub.io/email

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      • Scale from 6-figures to $1M ARR Faster: https://saasclub.io/mastermind
      • Resources

        • Full show notes: https://saasclub.io/462
        • Subscribe to the podcast: https://saasclub.io/subscribe
        • ...more
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          The SaaS Podcast: Build, Launch & Scale Your SaaSBy Omer Khan

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