Women remain underrepresented in B2B sales, comprising 24% of individual seller roles and 21% of sales leadership roles, according to the 2022 Gartner Chief Sales Officer Strategy Survey.

In this episode of the Gartner Sales Podcast with co-hosts Betsy Gregory-Hosler and Doug Bushée, we talk to Cynthia Barnes, author, sales influencer, and founder of the National Association of Women Sales Professionals. 

Many recruitment strategies that are geared to women don't work; Cynthia helps us unpack why that’s happening, even as there’s a sales talent scarcity across many industries.

Cynthia Barnes, founder of the National Association of Women Sales Professionals, is the first Black woman to keynote a national sales conference. She is a LinkedIn Top Voice, LinkedIn Top Sales influencer, and 2x Salesforce Top Influencer. Cynthia is also the creator of THRIVE: Success Strategies for Women in Sales, a women-centric sales training delivered to more than 15,500 women worldwide.