When I hear the word "service" in a business setting, my mind goes straight to CUSTOMER service. But the concept of serving becomes so much more powerful when it finds its way into all the other aspects of running a business.

In this episode, business coach Fred Reggie talks about about building what he calls a service culture.

Specifically, he touches on the importance of two-way communication, clearly articulating your organization's mission and achieving universal buy-in throughout your organization around that mission.