March 18, 2026

Building a sustainable local news engine in Edmonton

30 minutes

Today on the podcast Karen Unland, co founder of Taproot Publishing, shares how Taproot evolved from occasional stories into a newsletter driven media engine with sponsorships, memberships, and B2B briefing products. She also discusses how AI tools support their workflow, how they built a large scale local election matching tool, and why their goal is to become Edmonton’s publication of choice.

Links:

Taproot Edmonton

https://edmonton.taproot.news/

Karen Unland

https://www.linkedin.com/in/karenunland/

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