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Gary Lavariere, publisher of the Berkshire Eagle, shares how a locally owned newspaper is growing in an industry that many assume is in decline. From launching a paywall early to expanding into printing, digital marketing, and niche publications, he breaks down the revenue mix that is actually working today.
Gary also talks about why he sees AI as both a powerful tool and a major existential threat, and why protecting the value of journalism may be the defining challenge of the next decade.
Links:
The Berkshire Eagle
https://www.berkshireeagle.com/
Gary Lavariere
https://www.linkedin.com/in/gary-lavariere-72309712b/
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This podcast is sponsored by LocalPod.co, the audio platform built for local media. LocalPod.co
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Subscribe to the Local News Industry Pulse newsletter to receive a weekly briefing of news, policy, trends, and more in the local news industry: https://localnewsindustrypulse.beehiiv.com/subscribe
Learn more about your ad choices. Visit megaphone.fm/adchoices
By Paul Gewuerz5
33 ratings
Gary Lavariere, publisher of the Berkshire Eagle, shares how a locally owned newspaper is growing in an industry that many assume is in decline. From launching a paywall early to expanding into printing, digital marketing, and niche publications, he breaks down the revenue mix that is actually working today.
Gary also talks about why he sees AI as both a powerful tool and a major existential threat, and why protecting the value of journalism may be the defining challenge of the next decade.
Links:
The Berkshire Eagle
https://www.berkshireeagle.com/
Gary Lavariere
https://www.linkedin.com/in/gary-lavariere-72309712b/
---
This podcast is sponsored by LocalPod.co, the audio platform built for local media. LocalPod.co
---
Subscribe to the Local News Industry Pulse newsletter to receive a weekly briefing of news, policy, trends, and more in the local news industry: https://localnewsindustrypulse.beehiiv.com/subscribe
Learn more about your ad choices. Visit megaphone.fm/adchoices

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