Building your practice brand that transcends patient care isn't easy. Built on emotion, experience, and psychology, your practice can have a brand that attracts patients for life. Here are key takeaways from our conversation with Daryl Trust, CEO of BrandTrust: 

1. The COVID-19 pandemic caused consumers to rethink their loyalties to their brand, providing significant opportunities for practices to gain patients they did not have before.
2. As you chat with your patients, ask them deeper questions about their own story. Listening the stories they tell will give you insight into their deeper motivators.
3. Human Truth is found by putting yourself in the customer's shoes and listening with empathy. We cannot use our perception of their experience to influence our business decisions.
4. Do a snap test. If you have an idea, try it out and see if it's successful. If not, scrap it. If it is, grow it!

What Daryl is reading:

1. You're Not Listening: What You're Missing and Why It Matters by Kate Murphy
2. Social Chemistry: Decoding the Elements of Human Connection by Marissa King
3. Think Again: The Power of Knowing What You Don't Know by Adam Grant