Practice Advantage

Building an Aesthetics Practice with Dr. Jenn DenHartog


Listen Later

It's January 2026 and time to focus on your 2026 practice goals. What do you want to accomplish and where do you want to take your business this year? In this episode, we sit down with Dr. Jenn DenHartog, founder of Premier Vision Clinic in Clive, IA to ask her tips for success in growing a dry eye and aesthetics practice. 

Key Takeaways:

  1. Own your role in medical optometry. Most patient cases don't need a referral out to ophthalmology until surgical intervention.
  2. Medical v. Vision doesn't have to be all or nothing - give the vision exam patient a nugget of their medical diagnoses and treatment options and then bring them back for their medical follow up visit.
  3. You can never put processes and systems in place too early. Even if it doesn't feel like it's needed, there will come a time when you needed those systems in place.
  4. Beginning with the dry eye conversation addresses the most significant issue the patient is facing. Highlighting the additional impacts certain treatments like IPL, RF, LLLT, etc. have additional benefits that the patient may also experience. This opens the door for the patient to experience them and wanting to continue the treatments for cosmetic reasons.
  5. Celebrate wins with your patients and with your team. Only the patient gets to determine what their wins are. 

What Dr. DenHartog is reading: 

  1. Battlefield of the Mind by Joyce Meyer

Practice Advantage Reading List

**Don't miss out on an extra $15 rebate for all commercial VSP Eye Exams throughout all of 2026! Visit www.pecaaexamrebate.com now!**

...more
View all episodesView all episodes
Download on the App Store

Practice AdvantageBy Dr. Justin Manning

  • 5
  • 5
  • 5
  • 5
  • 5

5

13 ratings


More shows like Practice Advantage

View all
The EntreLeadership Podcast by Ramsey Network

The EntreLeadership Podcast

4,416 Listeners

Defocus Media Eyecare and Optometry Podcast Network by Defocus Media Eyecare and Optometry Podcast Network

Defocus Media Eyecare and Optometry Podcast Network

60 Listeners

Power Hour Optometry by The Power Practice

Power Hour Optometry

75 Listeners

The Daily by The New York Times

The Daily

112,847 Listeners

Crime Junkie by Audiochuck

Crime Junkie

369,426 Listeners

EyeCode Media by Christopher Wolfe, OD, FAAO, Dipl. ABO

EyeCode Media

102 Listeners

20/20 MONEY: The Business of Optometry by Adam Cmejla

20/20 MONEY: The Business of Optometry

80 Listeners

The MOD Pod by Modern Optometry

The MOD Pod

5 Listeners

Optometry: The Ultimate O.D. by Optometry: The Ultimate O.D. Podcast

Optometry: The Ultimate O.D.

20 Listeners

Optometric Insights Media by Dr. Dave Kading & Dr. Mile Brujic

Optometric Insights Media

21 Listeners

EYE OWN A BUSINESS by IDOC

EYE OWN A BUSINESS

19 Listeners

The Optometry Money Podcast by Evon Mendrin CFP®, CSLP®

The Optometry Money Podcast

14 Listeners

Cleinman Connect Podcast by Cleinman Performance Partners

Cleinman Connect Podcast

0 Listeners

The 20/20 Podcast by Harbir Sian, OD

The 20/20 Podcast

10 Listeners

Optometrists Building Empires by Ankit Patel

Optometrists Building Empires

5 Listeners