Better Advertising with BTR Media

Building Big Future Bets into your Team's KPIs with Hasbro's David Khoshpasand


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#021 - David Khoshpasand comes from both the agency perspective having been at Tinuiti and more recently on the brand side at Hasbro. His expertise described as "developing business strategies for growth" is where we'll dive in today. We cover principles from Alchemy of Growth and Measure What Matters, and specifically how David uses these frameworks internally at Hasbro to drive group focus and measurement on today's and tomorrow's goals to keep growing the business - everything from today's revenue & profit to the big bets & investments for the future.


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Better Advertising with BTR MediaBy Destaney Wishon and Justin Nuckols

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