
Sign up to save your podcasts
Or


Nicolaj Siggelkow discusses his book "Connected Strategy" and how to build continuous customer relationships for competitive advantage. Nicolaj is a professor at the Wharton School, University of Pennsylvania, where he also serves as co-director of the Mack Institute for Innovation Management. Listen as he describes how by designing your own "connected strategy," you can unite the right technology with the right revenue model to reinvigorate and extend customer connections.
Host, Kevin Craine
Want to be a guest? Everyday-MBA.com/guest
By Kevin Craine4.9
175175 ratings
Nicolaj Siggelkow discusses his book "Connected Strategy" and how to build continuous customer relationships for competitive advantage. Nicolaj is a professor at the Wharton School, University of Pennsylvania, where he also serves as co-director of the Mack Institute for Innovation Management. Listen as he describes how by designing your own "connected strategy," you can unite the right technology with the right revenue model to reinvigorate and extend customer connections.
Host, Kevin Craine
Want to be a guest? Everyday-MBA.com/guest

30,817 Listeners

11,205 Listeners

7,747 Listeners

525 Listeners

1,711 Listeners

951 Listeners

4,357 Listeners

302 Listeners

381 Listeners

420 Listeners

172 Listeners

4,067 Listeners

432 Listeners

193 Listeners

164 Listeners