Overview:
Welcome to the 2nd episode of the Building Great Experiences podcast, with your host Drew Burdick. This is a show dedicated to sharing how brands are bringing insanely great human-centered experiences to life with strategy, design & technology.
Episode Details:
In this episode I interviewed Brent Kunze the Executive Producer at EngineThree, an award-winning production company creating narrative, documentary and branded entertainment.
Brent is a lifelong storyteller and has worked with a variety prestigious brands including Universal Pictures, Warner Bros, FOX Sports, Disney, The NFL Network, and NASCAR.
We cover a lot of ground in this episode including:
- Defining storytelling - what is it? What makes great storytellers/storytelling?
- How are brands using storytelling to create great experiences?
- What are some tips and tricks that brands should leverage to tell better stories and create better experiences?
- Thoughts on AI & storytelling
More about Drew
I'm a Customer Experience (CX) Leader. Over 15 years I've worked with organizations of all sizes to enhance their CX and design solutions that drive business results. If you liked this episode, check out my weekly newsletter where I share more thoughts on Building Great Experiences.