Overview:

Welcome to Building Great Experiences podcast, with your host ⁠⁠⁠⁠Drew Burdick a 15-year veteran in Customer Experience and Managing Partner at StealthX⁠⁠⁠⁠.

This is a show dedicated to sharing how brands are bringing insanely great human-centered experiences to life with strategy, design & technology.

Episode Details:

In this episode, Drew interviews Joel Tracey, Principal Brand Strategist at JTC Marketing. In this conversation, Drew and Joel discuss the significance of brand strategy and equity in marketing. Joel, a creative marketing expert, emphasizes the importance of consistency in branding and how it builds trust with customers. They explore the connection between brands and local culture, the balance between long-term and short-term business strategies, and the role of customer experience in retail and sports branding. The discussion highlights practical examples and insights on how businesses can enhance their brand equity and foster lasting customer relationships.

Connect w/ Joel & JTC Marketing:

• https://www.linkedin.com/in/joel-tracey-52317328/
• https://www.jtcmstudio.com/

Connect w/ Drew & StealthX:

• ⁠https://www.linkedin.com/in/drewhburdick/⁠
• ⁠https://stealthx.co

Overview:

Welcome to Building Great Experiences podcast, with your host ⁠⁠⁠⁠Drew Burdick a 15-year veteran in Customer Experience and Managing Partner at StealthX⁠⁠⁠⁠.

This is a show dedicated to sharing how brands are bringing insanely great human-centered experiences to life with strategy, design & technology.

Episode Details:

In this episode of the Building Great Experiences podcast, Drew Burdick and Joe Bell discuss the critical intersection of marketing and customer experience (CX). They explore how understanding customer needs and experiences can significantly impact business success. The conversation covers the importance of measuring CX, the role of brand equity, and highlights companies like HubSpot and Notion that excel in creating value for their customers. They also provide actionable strategies for mid-size companies to enhance their marketing and customer experience efforts, emphasizing the need for a customer-centric culture.

Connect w/ Joe Bell:

• https://www.linkedin.com/in/joe-bell2022/

Connect w/ Drew & StealthX:

• ⁠https://www.linkedin.com/in/drewhburdick/⁠
• ⁠https://stealthx.co

Overview:

Welcome to Building Great Experiences podcast, with your host ⁠⁠⁠⁠Drew Burdick a 15-year veteran in Customer Experience and Managing Partner at StealthX⁠⁠⁠⁠.

This is a show dedicated to sharing how brands are bringing insanely great human-centered experiences to life with strategy, design & technology.

Episode Details:

In this episode, Drew, sits down with Lauren Kerwell, a creative director specializing in experiential design, to explore what it takes to create memorable, impactful experiences. They dive into how experiential design goes beyond aesthetics to evoke emotions that resonate with people long after the moment has passed. From festivals and pop-ups to retail spaces, Lauren shares insights on designing environments that truly engage and connect with audiences. The conversation also covers the importance of personalization, how businesses can draw inspiration from industries that excel at crafting experiences, and why investing in meaningful experiences is key to building lasting customer relationships in 2024 and beyond.

Connect w/ Lauren:

• https://www.linkedin.com/in/laurenkerwell/
• https://www.etsy.com/shop/squishdripville/

Connect w/ Drew & StealthX:

• ⁠https://drewburdick.com⁠
• https://stealthx.co

Overview:

Welcome to the Building Great Experiences podcast, with your host ⁠⁠⁠⁠Drew Burdick⁠⁠⁠⁠. This is a show dedicated to sharing how brands are bringing insanely great human-centered experiences to life with strategy, design & technology.

Episode Details:

In this episode of the Building Great Experiences podcast, Drew Burdick sits down with Jennifer Borchardt, Senior Vice President of Digital Transformation at Merevie Consulting, to dive deep into the concept of inclusive experiences. Jennifer shares her insights on the broader meaning of inclusivity beyond just accessibility, emphasizing the need to consider people with language barriers, financial challenges, and even those facing unexpected life changes. They explore how designing with inclusivity in mind not only benefits society but also drives business success by reaching underserved customer segments. From co-creating with diverse voices to tackling inclusivity in elder care, Jennifer highlights powerful examples of how companies can make a difference.

Connect w/ Jennifer:

• https://www.linkedin.com/in/jborchardt/

Connect w/ Drew & StealthX:

• ⁠https://www.linkedin.com/in/drewhburdick/⁠
• ⁠https://drewburdick.com⁠
• ⁠https://stealthx.co

Overview:

Welcome to the 5th episode of the Building Great Experiences podcast, with your host ⁠⁠⁠⁠Drew Burdick⁠⁠⁠⁠. This is a show dedicated to sharing how brands are bringing insanely great human-centered experiences to life with strategy, design & technology.

Episode Details:

In this episode, Drew interviews Conor McFerran, Founder at Lift Collective. They explore the essential elements of driving successful product adoption, the importance of prototyping and assumption testing, and the need to identify core problems in product development. They discuss strategies for ensuring that products meet user needs and the role of feedback in refining product offerings.

Connect w/ Conor & Lift Collective:

• https://www.linkedin.com/in/conor-mcferran/
• https://www.liftcollective.com

Connect w/ Drew & StealthX:

• https://www.linkedin.com/in/drewhburdick/
• https://drewburdick.com
• https://stealthx.co

Overview:Welcome to the 4th episode of the Building Great Experiences podcast, with your host ⁠⁠⁠⁠Drew Burdick⁠⁠⁠⁠. This is a show dedicated to sharing how brands are bringing insanely great human-centered experiences to life with strategy, design & technology.Episode Details:In this episode Drew interviews Justin Fischgrund, Principal at Fischgrund Consulting. They explore the intricacies of product management and customer experience. They also discuss the importance of defining product management, balancing desirability, feasibility, and viability, and the necessity of a balanced team in product development. The conversation emphasizes the significance of a customer-centric approach and shares practical tips for improving product experiences. Justin shares his favorite product stories, highlighting the lessons learned from real-world applications of human-centered design and agile methodologies.Connect w/ Justin:https://www.linkedin.com/in/justin-fischgrund-pe/https://fischgrundconsulting.com/Connect w/ Drew:https://www.linkedin.com/in/drewhburdick/https://drewburdick.com/

Overview:

Welcome to the 3rd episode of the Building Great Experiences podcast, with your host ⁠⁠⁠Drew Burdick⁠⁠⁠. This is a show dedicated to sharing how brands are bringing insanely great human-centered experiences to life with strategy, design & technology.

Episode Details:

In this episode I interviewed Matt Coffey, Director of Marketing at Threshold Brands.⁠⁠

Matt is a former colleague and has spent over a decade working in marketing. For a good chunk of that time, Matt has specialized in driving customer acquisition and customer lifetime value for franchise brands.

We cover a lot of ground in this episode including:

• Defining the intersection of marketing & CX
• Sharing examples of companies that combine marketing & CX well
• Tips & tricks for companies looking to enhance their marketing & CX efforts

More about Drew

I'm a Customer Experience (CX) Leader. For over 15 years I've worked with organizations of all sizes to enhance their CX and design solutions that drive business results.

If you enjoyed this episode, check out ⁠⁠⁠my weekly newsletter⁠⁠⁠ where I share more thoughts on Building Great Experiences.

Overview:

Welcome to the 2nd episode of the Building Great Experiences podcast, with your host ⁠⁠Drew Burdick⁠⁠. This is a show dedicated to sharing how brands are bringing insanely great human-centered experiences to life with strategy, design & technology.

Episode Details:

In this episode I interviewed ⁠Brent Kunze⁠ the Executive Producer at ⁠EngineThree⁠, an award-winning production company creating narrative, documentary and branded entertainment.

Brent is a lifelong storyteller and has worked with a variety prestigious brands including Universal Pictures, Warner Bros, FOX Sports, Disney, The NFL Network, and NASCAR.

We cover a lot of ground in this episode including:

• Defining storytelling - what is it? What makes great storytellers/storytelling?
• How are brands using storytelling to create great experiences?
• What are some tips and tricks that brands should leverage to tell better stories and create better experiences?
• Thoughts on AI & storytelling

More about Drew

I'm a Customer Experience (CX) Leader. Over 15 years I've worked with organizations of all sizes to enhance their CX and design solutions that drive business results. If you liked this episode, check out ⁠⁠my weekly newsletter⁠⁠ where I share more thoughts on Building Great Experiences.

Overview:

Welcome to the 1st episode of the Building Great Experiences podcast, with your host Drew Burdick. This is a show dedicated to sharing how brands are bringing insanely great human-centered experiences to life with strategy, design & technology.

Episode Details:

In this episode, I interview Andrew Duncan - the Founder and CEO at Vertice Labs. Duncan (as friends call him) is a software engineering leader that has worked in a variety of companies, including most recently as CTO at Wonder Cave and Stash Wealth. He and his team at Vertice Labs work with clients to build and ship great software.

We talk through some meaty topics in this episode, including:

• Agile has become ubiquitous in the design, product, and software engineering world. When done right it can be a helpful tool, but it can also become a huge barrier to actually solving problems. How have you seen Agile get in the way of progress?
• You’ve hired many talented developers in your career. In our conversations- you’ve highlighted how you go after “10x developers.” What are some of the ways you attract, retain, & grow 10x talent? What are the characteristics to look for? What makes someone a 10x developer?
• You’ve been both a startup CTO and a consultant. Startups often wrestle with if they should hire a CTO vs outsourcing to consultants or a fractional CTO. What do you think? What are the benefits of both sides? What do you recommend?

More about Drew

I'm a Customer Experience (CX) Leader. Over 15 years I've worked with organizations of all sizes to enhance their CX and design solutions that drive business results. If you liked this episode, check out my weekly newsletter where I share more thoughts on Building Great Experiences.