This week on The REWORK Podcast, host Kimberly Rhodes chats with 37signals' CEO and co-founder Jason Fried about the practice of openly sharing what the company is working on, inspired by his recent teaser videos for an upcoming product, Fizzy. Jason explains why building in public fosters connection, clarity, and curiosity.

Key Takeaways:

• 00:12 – The company's history of sharing teasers and early product previews
• 05:40 – The biggest risk in sharing previews
• 13:30 – Design review videos with programmers and designers
• 15:46 – Today’s transparency echoes former “Building Basecamp” workshops
• 18:14 – Anyone close to the product can lead a sneak peek

Links and Resources:

• “First Preview of Fizzy” from Jason Fried on LinkedIn
• Another Fizzy demo from Jason Fried on LinkedIn
• “Fizzy Teaser” from Jason Fried on X
• Record or upload a video question for Jason and David
• Get Basecamp for free at Basecamp.com
• Books by 37signals
• HEY World | HEY
• REWORK podcast merch
• The REWORK podcast
• The Rework Podcast on YouTube
• The 37signals Dev Blog
• 37signals on YouTube
• @37signals on X