Joe Marchese, media exec and multiple time co-founder of CKBG, Human Ventures, true[X], and Attention Capital, joins Erik on this episode to discuss:

- How he got to where he is and the thread that runs through his career.

- What tech and startup people don’t appreciate about TV advertising.

- What he’s trying to do with Attention Capital.

- What people predicted in the space several years ago and why they didn't come to pass.

- What he expects the landscape to look like for media and attention in the next ten years.

- How a post-COVID world will be different than the pre-COVID world.

- The idea of a purpose economy.

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