In this episode of The Staging Insider, Felicia Pulley sits down with Ohio stager and RESA Approved Instructor Addie Ashworth, founder of Ashworth Home. Addie shares how she entered the staging industry after being furloughed, how her background in real estate and professional training shaped the way she works, and what she wishes she had known when she first started.

Addie talks openly about the early pricing mistakes that cost her money, the process of learning to communicate her value, and how she built sustainable systems as her business grew. She explains what she looks for when hiring, how she trains team members who do not have formal design experience, and how she transitioned from storage units to managing a warehouse. Her insights offer a clear picture of what practical, steady business growth looks like for most stagers in today’s market.

Felicia and Addie also discuss the importance of belonging to your trade association, why RESA resources shorten the learning curve, and how national staging statistics help stagers better understand their market and guide business decisions.

This episode is ideal for new and growing stagers, solo stagers preparing to hire, and anyone looking to strengthen the structure and confidence behind their staging business.

Resources Mentioned

Ashworth Home https://www.ashworthhomeco.com

17hats (RESA Members Save) https://www.realestatestagingassociation.com/content.aspx?page_id=22&club_id=304550&module_id=229337

Staging Insider Episode with Ashley Provost https://www.youtube.com/watch?v=R0hx3wFl-hI&t=32s

RESA National Statistics and Tracker https://www.realestatestagingassociation.com/statistics