How do you create a thriving franchise while staying true to personal values and innovation?

In this episode of the Mitlin Money Mindset®, host Larry Sprung interviews Bennett Maxwell, Chairman of Dirty Dough Cookies.

From his early entrepreneurial roots to transforming Dirty Dough into a streamlined, values-driven brand, Bennett shares insights on leadership, mental health advocacy, and simplifying franchise operations. Learn how his tagline, “It’s the inside that counts,” reflects both his product and personal philosophy.

Bennett discusses:

• Simplifying operations by centralizing cookie production to create an easy-to-run franchise model
• The significance of his personal journey, including childhood sales experiences and pivoting from solar to the cookie business
• The value of an advisory board in building a solid foundation for Dirty Dough’s growth
• Prioritizing mental health and spreading positive messages through packaging and branding
• The impact of a clear mission statement and core values in attracting like-minded franchisees and customers
• And more!

Resources:

• Mitlin Financial  
• The JOY and Productivity Journal by Lawrence Sprung 
• Download Your Free Copy of the Couple’s JOYful Money Guide

Connect with Larry Sprung: 

• LinkedIn: Larry Sprung
• Instagram: Larry Sprung
• Facebook: Larry Sprung
• X (Twitter): Larry Sprung

Connect with Bennett Maxwell: 

• Website: Bennett Maxwell 
• Facebook: Bennett Maxwell 
• Linkedin: Bennett Maxwell 
• Instagram: Bennett Maxwell 
• Youtube: @deeperthandough2123

About our Guest:

Bennett Maxwell is a multifaceted entrepreneur renowned for his innovative approach to business and commitment to enhancing the entrepreneurial landscape.

He is currently the driving force behind Dirty Dough Cookies, a fast-growing and thriving national cookie restaurant with 80+ stores open and dozens more set to launch this year. Maxwell's professional journey spans diverse industries, from real estate in Utah to the co-founding and eventual successful sale of Switch to Solar in addition to his entrepreneurial endeavors, he is a sought-after speaker and frequently shares valuable insights with the media.

Maxwell is also the host of the Deeper Than Dough podcast, which he started in 2023. The podcast focuses on finding joy and fulfillment in life. 

Disclosure:

Guests on the Mitlin Money Mindset are not affiliated with CWM, LLC, and opinions expressed herein may not be representative of CWM, LLC. CWM, LLC is not responsible for the guest's content linked on this site.