What does a sign on a restaurant door have to do with painting businesses keeping their customers? Your business maybe signalling things to your prospects and customers that you may not want to communicate. It all comes down to how the trust economy works, and how important it is for you as a business owner to invest in it. Emily Howard from American Painting Contractor (APC) Magazine joins us to talk about what she's hearing from painting contractors about what works and what doesn't in growing their business.

Find out more about APC Magazine at www.paintmag.com

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