Building Unshakable

Not All Growth Is Good Growth: The Metrics That Actually Matter in Your Business

From the outside, a business can look like it’s thriving, but the numbers often tell a different story. Too many founders get distracted by vanity metrics or focus only on revenue, while ignoring the data that actually reveals whether their business is healthy.

The truth is, not all growth is good growth. What matters is learning how to measure business success in a way that’s sustainable and profitable.

In this episode, I’ll show you how to separate the numbers that matter from the ones that don’t, so you can scale responsibly and make smarter decisions for the long-term health of your business.

In This Episode You’ll Learn:

• The difference between vanity metrics and true success metrics
• Why more revenue doesn’t always mean a healthier business
• How to measure business success with numbers that actually guide decisions

Next Steps:

If you’re listening to this and you’re tired of guessing your way to the next level, I created a roadmap that shows you exactly how to scale to consistent hundred-thousand-dollar months with more freedom and far less stress.

This is the operating system behind sustainable growth, the same structure I teach my clients to help them step out of the weeds and actually enjoy their business again.

If you want it, DM me “ROADMAP” on Instagram and I’ll send it to you.

Explore more to help you build unshakable:

• Check out free trainings and tools here
• Connect with Kathryn on Instagram

Where we can Connect:

• Follow the Podcast
• Follow The Unshakable Company on Instagram
• Follow The Unshakable Company on Facebook

Enjoying the Podcast?

Are you following Building Unshakable? If not, I’d love for you to follow today so you don’t miss any future episodes. I have so many powerful topics coming your way—and I don’t want you to miss a single one.

Click here to follow on Apple Podcasts.

Loving the show? I’d be so grateful if you’d leave a rating and review. I read every one—and your feedback helps more business owners like you discover the podcast.

How to leave a review:

1. Click here to open the show
2. Scroll to “Ratings and Reviews”
3. Tap ⭐⭐⭐⭐⭐
4. Tap “Write a Review” and share what you’re enjoying

It’s simple, quick, and so appreciated.

Too many business owners chase growth with sweeping changes that often backfire, leaving them with stalled momentum and unnecessary setbacks.

Real growth doesn’t come from risky overhauls. It comes from small, strategic experiments that give you clarity, data, and confidence before you scale. When you treat growth like a series of experiments instead of all-or-nothing bets, you protect what’s working while creating space for innovation.

Tune in to discover the Experiment to Expansion Framework and hear how small, smart tests have led business owners to bigger wins than any single “big move” ever could.

In This Episode You’ll Learn:

• Why gambling on big moves slows growth instead of speeding it up
• The 3-step framework that makes experimenting simple and effective
• Real stories of experiments that led directly to confident growth

Next Steps:

If you’re listening to this and you’re tired of guessing your way to the next level, I created a roadmap that shows you exactly how to scale to consistent hundred-thousand-dollar months with more freedom and far less stress.

This is the operating system behind sustainable growth, the same structure I teach my clients to help them step out of the weeds and actually enjoy their business again.

If you want it, DM me “ROADMAP” on Instagram and I’ll send it to you.

Explore more to help you build unshakable:

• Check out free trainings and tools here
• Connect with Kathryn on Instagram

Where we can Connect:

• Follow the Podcast
• Follow The Unshakable Company on Instagram
• Follow The Unshakable Company on Facebook

Enjoying the Podcast?

Are you following Building Unshakable? If not, I’d love for you to follow today so you don’t miss any future episodes. I have so many powerful topics coming your way—and I don’t want you to miss a single one.

Click here to follow on Apple Podcasts.

Loving the show? I’d be so grateful if you’d leave a rating and review. I read every one—and your feedback helps more business owners like you discover the podcast.

How to leave a review:

1. Click here to open the show
2. Scroll to “Ratings and Reviews”
3. Tap ⭐⭐⭐⭐⭐
4. Tap “Write a Review” and share what you’re enjoying

It’s simple, quick, and so appreciated.

Most business owners expect scaling to feel like a smooth, predictable climb. But if you’ve ever felt like growth is messy, inconsistent, or harder than it should be, you’re not alone.

The truth is, scaling doesn’t happen all at once. It happens in seasons. And when you don’t recognize the season you’re in, you end up pushing in the wrong way, wasting energy, and stalling progress.

When you understand the scale seasons, you stop wasting energy on the wrong things and finally see how to grow without burning out.

In This Episode You’ll Learn:

• Why scaling isn’t a straight line and what it really looks like when you zoom in
• The 3 seasons of business growth that separate stalled businesses from ones that keep moving forward
• The hidden traps that cause business owners to stumble and stall as they try to grow

Next Steps:

If you’re listening to this and you’re tired of guessing your way to the next level, I created a roadmap that shows you exactly how to scale to consistent hundred-thousand-dollar months with more freedom and far less stress.

This is the operating system behind sustainable growth, the same structure I teach my clients to help them step out of the weeds and actually enjoy their business again.

If you want it, DM me “ROADMAP” on Instagram and I’ll send it to you.

Explore more to help you build unshakable:

• Check out free trainings and tools here
• Connect with Kathryn on Instagram

Where we can Connect:

• Follow the Podcast
• Follow The Unshakable Company on Instagram
• Follow The Unshakable Company on Facebook

Enjoying the Podcast?

Are you following Building Unshakable? If not, I’d love for you to follow today so you don’t miss any future episodes. I have so many powerful topics coming your way—and I don’t want you to miss a single one.

Click here to follow on Apple Podcasts.

Loving the show? I’d be so grateful if you’d leave a rating and review. I read every one—and your feedback helps more business owners like you discover the podcast.

How to leave a review:

1. Click here to open the show
2. Scroll to “Ratings and Reviews”
3. Tap ⭐⭐⭐⭐⭐
4. Tap “Write a Review” and share what you’re enjoying

It’s simple, quick, and so appreciated.

What If You Had to Step Back from Your Business?



Would the growth stop?

Would your team know what to do?

Would it all fall apart or would you finally see how sustainable your business really is?

In this episode, my client Brianna Battles joined me to share how her business not only survived, but surpassed revenue goals, while she stepped away to focus on life behind the scenes.

We’re pulling back the curtain on what it really takes to build a business that runs (and grows) without you.

In This Episode You’ll Learn:

• What most founders overlook until life forces them to step away
• How to build real trust in your team so you don’t have to micromanage
• The moves that helped them beat revenue goals even without the CEO showing up

Featured on the Show:

Brianna Battles is the CEO and founder of Pregnancy and Postpartum Athleticism. She specializes in coaching pregnant and postpartum athletes, as well as educating coaching professionals on how to help athletes navigate the physical and mental considerations of training during these chapters in a woman’s life. 

Brianna has her Master’s Degree in Coaching and Athletic Administration and her Bachelor’s degree in Kinesiology. She is an active member of the NSCA where she is a Certified Strength and Conditioning Specialist (CSCS), and a USAW Sports Performance Coach. She lives in Southern California with her husband and 2 sons (Cade and Chance).

• Brianna’s Website
• Follow Brianna on Instagram
• Practice Brave Podcast

Next Steps:

If you’re listening to this and you’re tired of guessing your way to the next level, I created a roadmap that shows you exactly how to scale to consistent hundred-thousand-dollar months with more freedom and far less stress.

This is the operating system behind sustainable growth, the same structure I teach my clients to help them step out of the weeds and actually enjoy their business again.

If you want it, DM me “ROADMAP” on Instagram and I’ll send it to you.

Explore more to help you build unshakable:

• Check out free trainings and tools here
• Connect with Kathryn on Instagram

Where we can Connect:

• Follow the Podcast
• Follow The Unshakable Company on Instagram
• Follow The Unshakable Company on Facebook

Enjoying the Podcast?

Are you following Building Unshakable? If not, I’d love for you to follow today so you don’t miss any future episodes. I have so many powerful topics coming your way—and I don’t want you to miss a single one.

Click here to follow on Apple Podcasts.

Loving the show? I’d be so grateful if you’d leave a rating and review. I read every one—and your feedback helps more business owners like you discover the podcast.

How to leave a review:

1. Click here to open the show
2. Scroll to “Ratings and Reviews”
3. Tap ⭐⭐⭐⭐⭐
4. Tap “Write a Review” and share what you’re enjoying

It’s simple, quick, and so appreciated.

Most entrepreneurs think the answer to growth is more effort, more hours, more calls, more posts, more launches.

That works for a while, but eventually, you hit a wall.

In this episode, you’ll discover the critical shift that separates how entrepreneurs and CEOs scale sales.

• The real reason working harder keeps backfiring on your sales
• Why the way you’re “scaling” right now is secretly capping you
• The three leverage points CEOs pull that most entrepreneurs completely miss

Next Steps:

If you’re listening to this and you’re tired of guessing your way to the next level, I created a roadmap that shows you exactly how to scale to consistent hundred-thousand-dollar months with more freedom and far less stress.

This is the operating system behind sustainable growth, the same structure I teach my clients to help them step out of the weeds and actually enjoy their business again.

If you want it, DM me “ROADMAP” on Instagram and I’ll send it to you.

Explore more to help you build unshakable:

• Check out free trainings and tools here
• Connect with Kathryn on Instagram

Where we can Connect:

• Follow the Podcast
• Follow The Unshakable Company on Instagram
• Follow The Unshakable Company on Facebook

Enjoying the Podcast?

Are you following Building Unshakable? If not, I’d love for you to follow today so you don’t miss any future episodes. I have so many powerful topics coming your way—and I don’t want you to miss a single one.

Click here to follow on Apple Podcasts.

Loving the show? I’d be so grateful if you’d leave a rating and review. I read every one—and your feedback helps more business owners like you discover the podcast.

How to leave a review:

1. Click here to open the show
2. Scroll to “Ratings and Reviews”
3. Tap ⭐⭐⭐⭐⭐
4. Tap “Write a Review” and share what you’re enjoying

It’s simple, quick, and so appreciated.

If sales stall the second you step back, you may be stuck with owner dependent sales.

This episode reveals five overlooked but costly ways growth is capped when sales rely on you instead of a repeatable process. You’ll recognize the patterns instantly and see where you’ve been carrying more than you should.

• The #1 place most business owners are tracking their pipeline (and why it’s failing them)
• How your calendar might be dictating your sales without you realizing it
• The flattering trap that makes you the product instead of the business

Next Steps:

If you’re listening to this and you’re tired of guessing your way to the next level, I created a roadmap that shows you exactly how to scale to consistent hundred-thousand-dollar months with more freedom and far less stress.

This is the operating system behind sustainable growth, the same structure I teach my clients to help them step out of the weeds and actually enjoy their business again.

If you want it, DM me “ROADMAP” on Instagram and I’ll send it to you.

Explore more to help you build unshakable:

• Check out free trainings and tools here
• Connect with Kathryn on Instagram

Where we can Connect:

• Follow the Podcast
• Follow The Unshakable Company on Instagram
• Follow The Unshakable Company on Facebook

Enjoying the Podcast?

Are you following Building Unshakable? If not, I’d love for you to follow today so you don’t miss any future episodes. I have so many powerful topics coming your way—and I don’t want you to miss a single one.

Click here to follow on Apple Podcasts.

Loving the show? I’d be so grateful if you’d leave a rating and review. I read every one—and your feedback helps more business owners like you discover the podcast.

How to leave a review:

1. Click here to open the show
2. Scroll to “Ratings and Reviews”
3. Tap ⭐⭐⭐⭐⭐
4. Tap “Write a Review” and share what you’re enjoying

It’s simple, quick, and so appreciated.

When the systems behind the scenes are broken, even the most impactful business can start to sink.

In this candid conversation, former clients Jennifer Campbell and Annie Brees of Balance365 share how they went from chaotic operations and zero salaries… to a 7-figure, sustainable business that’s designed to grow without burning everyone out.

We talk about the mindset shifts, leadership growth, and structural changes that helped them scale — and the hard lessons that shaped how they lead today.

Whether you're the visionary with a million ideas or the operator trying to keep up, this one will resonate.

Inside This Episode:

• The real reason their business was “sinking” and how they turned it around
• What changed when they started asking the right questions (like: is this sustainable?)
• How they learned to manage ideas, protect team capacity, and prioritize sustainability

Featured on the Show:

Jennifer Campbell and Annie Brees, are on a mission to free women from the diet cycle, repair their relationship with food, and help them find their ideal body weight without restriction and obsession. It's kinda personal for them. They each have their own story of overcoming diet culture to experiencing true freedom and sustainable weight loss. 

Their passion is showing women that they can achieve their health and wellness goals in a balanced way that preserves their emotional health, happiness and freedom.

• Balance365 website
• Follow Balance365 on Instagram
• Balance365 Podcast

Next Steps:

If you’re listening to this and you’re tired of guessing your way to the next level, I created a roadmap that shows you exactly how to scale to consistent hundred-thousand-dollar months with more freedom and far less stress.

This is the operating system behind sustainable growth, the same structure I teach my clients to help them step out of the weeds and actually enjoy their business again.

If you want it, DM me “ROADMAP” on Instagram and I’ll send it to you.

Explore more to help you build unshakable:

• Check out free trainings and tools here
• Connect with Kathryn on Instagram

Where we can Connect:

• Follow the Podcast
• Follow The Unshakable Company on Instagram
• Follow The Unshakable Company on Facebook

Enjoying the Podcast?

Are you following Building Unshakable? If not, I’d love for you to follow today so you don’t miss any future episodes. I have so many powerful topics coming your way—and I don’t want you to miss a single one.

Click here to follow on Apple Podcasts.

Loving the show? I’d be so grateful if you’d leave a rating and review. I read every one—and your feedback helps more business owners like you discover the podcast.

How to leave a review:

1. Click here to open the show
2. Scroll to “Ratings and Reviews”
3. Tap ⭐⭐⭐⭐⭐
4. Tap “Write a Review” and share what you’re enjoying

It’s simple, quick, and so appreciated.

You know your team needs feedback, but giving it? That’s where most business owners get stuck.

It’s either delayed, delivered awkwardly, or avoided altogether… and none of that leads to the performance you want.

In this episode of Building Unshakable, Kathryn shares a 3-part feedback framework that makes tough conversations easier, more effective, and more empowering for everyone involved.

Whether you're coaching through a missed detail or correcting a recurring issue, this approach will help you guide your team toward growth without micromanaging or softening the truth.

Inside this episode:

• The difference between coaching and correcting (and when to use each)
• How to make sure your feedback actually leads to change
• The missing ingredient that helps feedback stick

Listen now and learn how to give the kind of feedback that elevates your entire team without overexplaining or avoiding the hard parts.

Next Steps:

If you’re listening to this and you’re tired of guessing your way to the next level, I created a roadmap that shows you exactly how to scale to consistent hundred-thousand-dollar months with more freedom and far less stress.

This is the operating system behind sustainable growth, the same structure I teach my clients to help them step out of the weeds and actually enjoy their business again.

If you want it, DM me “ROADMAP” on Instagram and I’ll send it to you.

Explore more to help you build unshakable:

• Check out free trainings and tools here
• Connect with Kathryn on Instagram

Where we can Connect:

• Follow the Podcast
• Follow The Unshakable Company on Instagram
• Follow The Unshakable Company on Facebook

Enjoying the Podcast?

Are you following Building Unshakable? If not, I’d love for you to follow today so you don’t miss any future episodes. I have so many powerful topics coming your way—and I don’t want you to miss a single one.

Click here to follow on Apple Podcasts.

Loving the show? I’d be so grateful if you’d leave a rating and review. I read every one—and your feedback helps more business owners like you discover the podcast.

How to leave a review:

1. Click here to open the show
2. Scroll to “Ratings and Reviews”
3. Tap ⭐⭐⭐⭐⭐
4. Tap “Write a Review” and share what you’re enjoying

It’s simple, quick, and so appreciated.

Reverse delegation happens when a task you’ve assigned quietly ends up back on your to-do list.

It might seem small, but this habit erodes trust, builds dependency, and slowly pulls you back into doing instead of leading.

In this episode of Building Unshakable, we’ll look at why reverse delegation happens and how to stop it before it drains your time, team capacity, and growth.

Inside This Episode:

• The hidden reasons your team keeps handing work back to you
• 3 smart strategies to shift responsibility back where it belongs
• What to say when your team says “I don’t know,” “I don’t have time,” or “You’re better at it”

Next Steps:

If you’re listening to this and you’re tired of guessing your way to the next level, I created a roadmap that shows you exactly how to scale to consistent hundred-thousand-dollar months with more freedom and far less stress.

This is the operating system behind sustainable growth, the same structure I teach my clients to help them step out of the weeds and actually enjoy their business again.

If you want it, DM me “ROADMAP” on Instagram and I’ll send it to you.

Explore more to help you build unshakable:

• Check out free trainings and tools here
• Connect with Kathryn on Instagram

Where we can Connect:

• Follow the Podcast
• Follow The Unshakable Company on Instagram
• Follow The Unshakable Company on Facebook

Enjoying the Podcast?

Are you following Building Unshakable? If not, I’d love for you to follow today so you don’t miss any future episodes. I have so many powerful topics coming your way—and I don’t want you to miss a single one.

Click here to follow on Apple Podcasts.

Loving the show? I’d be so grateful if you’d leave a rating and review. I read every one—and your feedback helps more business owners like you discover the podcast.

How to leave a review:

1. Click here to open the show
2. Scroll to “Ratings and Reviews”
3. Tap ⭐⭐⭐⭐⭐
4. Tap “Write a Review” and share what you’re enjoying

It’s simple, quick, and so appreciated.

You’ve heard it before: Work on your business, not just in it.

But that shift doesn’t happen without mastering this core skill: delegation.

In this episode of Building Unshakable, Kathryn breaks down the 8 most common delegation mistakes that hold CEOs back from real freedom and stall their team’s growth. If you’re still jumping in to fix things, rewriting deliverables, or wondering why things don’t get done right the first time… this episode will change the way you delegate.

Because effective delegation isn’t just about getting things off your plate, it’s how you build a business that scales without you at the center.

Inside This Episode:

• Why the way you’re handing things off might be backfiring
• The subtle signs delegation is draining your team (and you)
• What most founders miss when trying to "stay out of the weeds"

Listen now to discover what effective delegation really looks like and how to step fully into your CEO role without creating chaos.

Next Steps:

If you’re listening to this and you’re tired of guessing your way to the next level, I created a roadmap that shows you exactly how to scale to consistent hundred-thousand-dollar months with more freedom and far less stress.

This is the operating system behind sustainable growth, the same structure I teach my clients to help them step out of the weeds and actually enjoy their business again.

If you want it, DM me “ROADMAP” on Instagram and I’ll send it to you.

Explore more to help you build unshakable:

• Check out free trainings and tools here
• Connect with Kathryn on Instagram

Where we can Connect:

• Follow the Podcast
• Follow The Unshakable Company on Instagram
• Follow The Unshakable Company on Facebook

Enjoying the Podcast?

Are you following Building Unshakable? If not, I’d love for you to follow today so you don’t miss any future episodes. I have so many powerful topics coming your way—and I don’t want you to miss a single one.

Click here to follow on Apple Podcasts.

Loving the show? I’d be so grateful if you’d leave a rating and review. I read every one—and your feedback helps more business owners like you discover the podcast.

How to leave a review:

1. Click here to open the show
2. Scroll to “Ratings and Reviews”
3. Tap ⭐⭐⭐⭐⭐
4. Tap “Write a Review” and share what you’re enjoying

It’s simple, quick, and so appreciated.