Summary

In this episode, Emma shares her story of building a successful wedding photography business over more than 15 years. From her early days in Melbourne to rebuilding her entire brand after relocating to Byron Bay. She discusses how her background in fashion design and her experience working with top designers and photographers in London shaped her signature editorial style long before it became a trend.

Emma also dives deep into the evolving role of AI in the creative industry. Rather than fearing it, she explains how AI can empower photographers, streamline workflows, and elevate artistic direction. She believes human creativity and story will become even more valued as AI becomes more mainstream.

The conversation also highlights the creation of Wedlii, an AI-supported wedding planning platform designed to reduce stress for couples, simplify communication, and create a more connected, human-centric approach to planning. Wedlii offers curated vendor recommendations, planning tools, messaging systems, wellness resources, and a dedicated vendor portal to make collaboration easier.

Emma shares how Wedlii will support not just couples, but also vendors and venues by improving communication, reducing overwhelm, and fostering a more collaborative wedding community. With its launch planned for just after Christmas, Wedlii is positioned to become a powerful new tool for brides, grooms, and wedding professionals alike.

Takeaways

Emma’s fashion background heavily influenced her signature editorial wedding photography style.

Rebuilding her business in Byron Bay gave her the opportunity to refine her creative direction.

AI is not replacing creatives — it’s a tool that can elevate artistry and streamline workflow.

Wedlii is an AI-supported wedding planning platform designed to reduce stress and bring everything into one place for couples.

The platform provides curated vendor recommendations rather than overloaded directories.

Wedlii includes a vendor and venue portal to streamline communication and collaboration.

Wellness support, including nutrition and stress management tools, is integrated into the platform to help couples throughout the planning process.

Wedding planners remain essential — Wedlii is designed to complement, not replace, human experts.

Wedlii aims to strengthen community and connection across the wedding industry.

If you want to sign up for Wedlii email Emma at [email protected]

or head to https://www.wedlii.com.au/

If you want to hear more from Emma at Emma Wise Photography, you can get more info at

Website: https://www.emmawisephotography.com

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Join us for our next episode on the Wed.Co Podcast, where we continue to explore the mesmerising and ever-changing landscape of weddings.

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