Wed.Co Podcast

By Wed.Co PodcastSociety & Culture Business Relationships

Wed.Co Podcast episodes

March 06MJ Vegan MUA: How a Vegan Makeup Artist on the Gold Coast Transformed Her Business for Greater Efficiency, Flexibility, and Growth
Welcome to Episode 80 of the Wed.Co Podcast. Today, Toga sits down with Mel from MJ Vegan MUA for a chat about her growth mindset and how everything changes in her Wedding Business.
In this episode, Mel shares her inspiring journey from starting her makeup business while working in real estate, to building a successful, sustainable brand that prioritizes efficiency, client experience, and personal values. She discusses the pivotal moments that shifted her business mindset, from embracing systems to rebranding her website, and managing her time as a busy single mom.
Key Topics:
Mel’s early struggles balancing a growing wedding makeup business with family life
The impact of COVID on her business and lessons learned
Transitioning from scattered systems to streamlined workflows with Studio Ninja
Rebranding her website to attract commercial and e-commerce clients
Simplifying client communication and admin with automation
The importance of leveraging system tools to save up to 30 hours per wedding
Strategies for raising prices confidently through consistent booking
Building a personal brand that reflects her fun, professional personality
Expanding her team with an efficient hair stylist to handle larger bookings
Recognizing the value of operating as a vegan-focused, niche provider
The mindset shift from emergency mode to sustainable growth
The importance of speed in business decisions and implementation
Growth plans for 2026 and beyond, with a goal of more stability and less reliance on agencies
Advice for fellow entrepreneurs: embracing systems, taking bold action quickly, and prioritizing time over everything
If you want to hear more from Mel you can get more info at ⁠https://www.mjvegan.com⁠ and on Instagram at ⁠https://www.instagram.com/mj.veganmua/⁠
Your support enables us to bring more enriching conversations and insights to both engaged couples and wedding professionals.
Stay connected with us on Instagram at ⁠https://www.instagram.com/wed.copodcast⁠ and watch all your favorite wedding professionals on our YouTube channel ⁠https://www.youtube.com/@Wed.CoPodcast⁠
Catch our episodes on major podcast platforms like ⁠Apple⁠, ⁠Spotify⁠, and ⁠Youtube,⁠ all under WedCo Podcast.
For all of your Wedding Photography / Videography needs head over to ⁠https://www.instagram.com/the_tognazzinis/⁠ or our website at ⁠https://thetognazzinis.com.au/⁠
Join us for our next episode on the Wed.Co Podcast, where we continue to explore the
mesmerising and ever-changing landscape of weddings.
Toga
54 min
February 24Jay Geering: The psychology behind why your internal beliefs are limiting your wedding biz
Welcome to Episode 79 of the Wed.Co Podcast. Today, Toga sits down with Jay Geering for Round 2.
In this episode, we explore the critical role of mindset in scaling a wedding industry business, alongside practical strategies for growth, client engagement, and personal development. Whether you're feeling stuck or ready to elevate, this conversation offers actionable insights to transform your approach.
Takeaways
The importance of mindset as the foundation for success (00:57, 4:04, 8:50)
How internal beliefs, identities, and emotional blocks impact business growth (01:16, 2:53, 8:03)
The value of coaching, outsourcing, and investing in personal development (⁠30:13⁠, ⁠24:32⁠)
Strategies for effective lead follow-up and client communication (52:03, 57:23)
The psychology of sales and understanding client buying cycles (48:51, 50:01)
Building authentic relationships with clients through leadership and trust (62:02, 68:43)
Goal setting, visualization, and future pacing for long-term fulfillment (39:32, 41:50)
The science of neuroplasticity and creating new habits (45:50, 46:20)
How to handle rejection and the power of follow-up (56:53, 57:23)
Tips for defining ideal clients and creating marketing messages that resonate (61:32, 62:02)
The importance of clarity, internal alignment, and strategic planning (42:17, 43:13)
The daily habits and consistency required to sustain growth (18:35, 20:12)
If you want to hear more from Jay Geering you can get more info on Instagram at ⁠Jay Geering⁠
Your support enables us to bring more enriching conversations and insights to both engaged couples and wedding professionals.
Stay connected with us on Instagram at ⁠https://www.instagram.com/wed.copodcast⁠ and watch all your favorite wedding professionals on our YouTube channel ⁠https://www.youtube.com/@Wed.CoPodcast⁠
Catch our episodes on major podcast platforms like ⁠Apple⁠, ⁠Spotify⁠, and ⁠Youtube,⁠ all under WedCo Podcast.
For all of your Wedding Photography / Videography needs head over to ⁠https://www.instagram.com/the_tognazzinis/⁠ or our website at ⁠https://thetognazzinis.com.au/⁠
Join us for our next episode on the Wed.Co Podcast, where we continue to explore the
mesmerising and ever-changing landscape of weddings.
Toga
1 hr 12 min
February 17The Celebration Studio: Building a Thriving Wedding Business
Welcome to Episode 78 of the Wed.Co Podcast. Today, Toga sits down with Nat from Under the Arbor and Celebration Studio for a chat about her new business Celebration Studio. filmed at Pod Byron
Summary
In this episode of the Wedco podcast, host Toga welcomes back Nat, the founder of Under the Arbor, to discuss her journey in the wedding industry, the growth of her business, and her new venture, Celebration Studio. They explore themes of team dynamics, investing in people, and the importance of mentorship. Nat shares insights on managing a young team, defining success, and the challenges of work-life balance. The conversation also highlights the upcoming Beyond Booked Out workshop aimed at supporting wedding professionals in achieving sustainable growth and avoiding burnout.
Takeaways
Investing in people is crucial for business growth.
Mentorship can significantly impact team dynamics.
Creating a supportive team culture enhances performance.
Work-life balance is essential for long-term success.
Feedback from workshops is vital for improvement.
Sustainability in the wedding industry is a growing concern.
Networking and education are key for wedding professionals.
Setting clear goals helps in achieving work-life balance.
Continuous learning is important for personal and professional growth.
Building strong relationships in the industry fosters collaboration.
If you want to hear more from Nat you can get more info at ⁠https://www.underthearbour.com.au ⁠⁠https://www.thecelebration.studio⁠ and on Instagram at ⁠https://www.instagram.com/wearethecelebrationstudio/⁠
Your support enables us to bring more enriching conversations and insights to both engaged couples and wedding professionals.
Stay connected with us on Instagram at ⁠https://www.instagram.com/wed.copodcast⁠ and watch all your favorite wedding professionals on our YouTube channel ⁠https://www.youtube.com/@Wed.CoPodcast⁠
Catch our episodes on major podcast platforms like ⁠Apple⁠, ⁠Spotify⁠, and ⁠Youtube,⁠ all under WedCo Podcast.
For all of your Wedding Photography / Videography needs head over to ⁠https://www.instagram.com/the_tognazzinis/⁠ or our website at ⁠https://thetognazzinis.com.au/⁠
Join us for our next episode on the Wed.Co Podcast, where we continue to explore the
mesmerising and ever-changing landscape of weddings.
Toga
51 min
February 04Married By A Teddy: Creating an Inclusive Ceremony Experience
Welcome to Episode 77 of the Wed.Co Podcast. Today, Toga sits down with Teddy from @marriedbyateddy for a chat about his journey in the wedding industry as a celebrant and the importance of inclusivity in ceremonies. This episode was filmed at Pod Byron
Summary
In this episode of the Wedco Podcast, host Toga speaks with Teddy, a celebrant who shares his journey into the wedding industry and the importance of inclusivity in ceremonies. Teddy discusses his background in corporate sales and marketing, and how it has shaped his approach to celebrancy.
He emphasizes the need for inclusivity in language and practices, and how small changes can create a welcoming environment for all guests. The conversation also touches on the use of technology to enhance inclusivity, the significance of building relationships within the wedding industry, and the importance of nurturing client relationships for long-term success.
Takeaways
Teddy has been a celebrant for nearly 12 months, leveraging his corporate background.
Inclusivity in weddings is about expanding the situation for all identities.
Small changes in language can create a welcoming environment for all guests.
Teddy emphasizes the importance of holding space during ceremonies.
Using technology can help identify and eliminate gendered language in scripts.
Building relationships with other vendors is crucial for success in the wedding industry.
Nurturing client relationships can lead to better referrals and a more personalized experience.
Inclusivity is not just about language; it's about creating a safe space for everyone.
Teddy offers an inclusivity guide to help vendors improve their practices.
Community over competition is essential in the wedding industry.

If you want to hear more from Teddy you can get more info at his website and on Instagram
Your support enables us to bring more enriching conversations and insights to both engaged couples and wedding professionals.
Stay connected with us on Instagram at https://www.instagram.com/wed.copodcast and watch all your favorite wedding professionals on our YouTube channel https://www.youtube.com/@Wed.CoPodcast
Catch our episodes on major podcast platforms like Apple, Spotify, and Youtube, all under WedCo Podcast.
For all of your Wedding Photography / Videography needs head over to https://www.instagram.com/the_tognazzinis/ or our website at https://thetognazzinis.com.au/
Join us for our next episode on the Wed.Co Podcast, where we continue to explore the
mesmerising and ever-changing landscape of weddings.
Steve Toga
49 min
December 16, 2025Building Wedlii: The Human-Driven AI Platform Changing Wedding Planning Forever
Welcome to Episode 76 of the Wed.Co Podcast. Today, Toga sits down with Emma from Emma Wise Photography for a chat about her 15-year journey in the wedding industry, the rise of editorial wedding photography, and how her new AI-powered platform Wedlii is set to transform the way couples plan weddings, filmed at Pod Byron Studio.
Summary
In this episode, Emma shares her story of building a successful wedding photography business over more than 15 years. From her early days in Melbourne to rebuilding her entire brand after relocating to Byron Bay. She discusses how her background in fashion design and her experience working with top designers and photographers in London shaped her signature editorial style long before it became a trend.
Emma also dives deep into the evolving role of AI in the creative industry. Rather than fearing it, she explains how AI can empower photographers, streamline workflows, and elevate artistic direction. She believes human creativity and story will become even more valued as AI becomes more mainstream.
The conversation also highlights the creation of Wedlii, an AI-supported wedding planning platform designed to reduce stress for couples, simplify communication, and create a more connected, human-centric approach to planning. Wedlii offers curated vendor recommendations, planning tools, messaging systems, wellness resources, and a dedicated vendor portal to make collaboration easier.
Emma shares how Wedlii will support not just couples, but also vendors and venues by improving communication, reducing overwhelm, and fostering a more collaborative wedding community. With its launch planned for just after Christmas, Wedlii is positioned to become a powerful new tool for brides, grooms, and wedding professionals alike.
Takeaways
Emma’s fashion background heavily influenced her signature editorial wedding photography style.
Rebuilding her business in Byron Bay gave her the opportunity to refine her creative direction.
AI is not replacing creatives — it’s a tool that can elevate artistry and streamline workflow.
Wedlii is an AI-supported wedding planning platform designed to reduce stress and bring everything into one place for couples.
The platform provides curated vendor recommendations rather than overloaded directories.
Wedlii includes a vendor and venue portal to streamline communication and collaboration.
Wellness support, including nutrition and stress management tools, is integrated into the platform to help couples throughout the planning process.
Wedding planners remain essential — Wedlii is designed to complement, not replace, human experts.
Wedlii aims to strengthen community and connection across the wedding industry.
If you want to sign up for Wedlii email Emma at [email protected]
or head to https://www.wedlii.com.au/
If you want to hear more from Emma at Emma Wise Photography, you can get more info at
Website: https://www.emmawisephotography.com
Instagram: https://www.instagram.com/emmawisephotography
Your support enables us to bring more enriching conversations and insights to both engaged couples and wedding professionals.
Stay connected with us on Instagram at https://www.instagram.com/wed.copodcast and watch all your favourite wedding professionals on our YouTube channel: https://www.youtube.com/@Wed.CoPodcast
Catch our episodes on major podcast platforms like Apple, Spotify, and YouTube — all under WedCo Podcast.
For all of your Wedding Photography / Videography needs, head over to
https://www.instagram.com/the_tognazzinis/
or our website at
https://thetognazzinis.com.au/
Join us for our next episode on the Wed.Co Podcast, where we continue to explore the mesmerising and ever-changing landscape of weddings.
Toga
50 min
December 09, 2025Wedflow: AI in Weddings - A Game Changer for Vendors
Welcome to Episode 75 of the Wed.Co Podcast. Today, Toga sits down with David from Wedflow for a chat about the role of AI in the wedding industry and how he is implanting it across Wedflow and his two other Wedding Photo / Video Studios.
In this episode of the WedCo Podcast, host Toga sits down with David from Wedflow to discuss the evolution of the wedding industry and the role of technology in transforming wedding planning and photography. They explore the challenges faced by wedding vendors, the importance of adapting to technological advancements, and the launch of Wedflow, an AI-driven tool designed to streamline communication and workflow for wedding professionals. The conversation delves into personal experiences, industry insights, and the future of AI in weddings.
Takeaways
"Commitment to running ads during tough times set us up for success post-COVID."
"Automate, delegate, and eliminate to focus on growth and creativity."
"AI tools like Wedflow save time and enhance service quality for wedding vendors."
"Staying updated with industry trends is crucial for long-term success."
"Outsourcing tasks can prevent burnout and improve work-life balance."
"Wedflow's AI-driven email management is a game-changer for wedding professionals."
"Embracing technology is essential to remain competitive in the wedding industry."
"The wedding industry is ripe for innovation and technological advancement."
"AI can help wedding vendors focus more on creativity and client experience."
"The future of weddings involves integrating AI to enhance efficiency and service."
If you want to hear more from David you can get more info at WedFlow and on Instagram at @wedflow.app or visit their website https://wedflow.com/
Your support enables us to bring more enriching conversations and insights to both engaged couples and wedding professionals.
Stay connected with us on Instagram at https://www.instagram.com/wed.copodcast and watch all your favorite wedding professionals on our YouTube channel https://www.youtube.com/@Wed.CoPodcast
Catch our episodes on major podcast platforms like Apple, Spotify, and Youtube, all under WedCo Podcast.
For all of your Wedding Photography / Videography needs head over to https://www.instagram.com/the_tognazzinis/ or our website at https://thetognazzinis.com.au/
Join us for our next episode on the Wed.Co Podcast, where we continue to explore the
mesmerising and ever-changing landscape of weddings.
Toga
47 min
December 02, 2025 Shani Timms: Revolutionizing Branding - A One-Day Process
Welcome to Episode 74 of the Wed.Co Podcast. Today, Toga sits down with Shani Timms for a chat about her Brand in a Day offering and the art of simplifying this process for exceptional results.
In this conversation, Shani discusses the challenges of traditional branding processes and how they have streamlined the experience to deliver results in just one day. Shani emphasizes the importance of understanding client visions and transforming them into tangible brands, highlighting their extensive experience in the field.
If you want to hear more from Shani you can get more info at Shani Timms and on Instagram at @Shani_Timms
Your support enables us to bring more enriching conversations and insights to both engaged couples and wedding professionals.
Stay connected with us on Instagram at https://www.instagram.com/wed.copodcast and watch all your favorite wedding professionals on our YouTube channel https://www.youtube.com/@Wed.CoPodcast
Catch our episodes on major podcast platforms like Apple, Spotify, and Youtube, all under WedCo Podcast.
For all of your Wedding Photography / Videography needs head over to https://www.instagram.com/the_tognazzinis/ or our website at https://thetognazzinis.com.au/
Join us for our next episode on the Wed.Co Podcast, where we continue to explore the
mesmerising and ever-changing landscape of weddings.
Toga

31 min
November 25, 2025Steve Toga: Can we double the ad spend?
Welcome to Episode 73 of the Wed.Co Podcast. Today, Toga sit’s down with Jay Geering again to discuss the journey that Toga has been on to create his current brand The Tognazzinis.
In this conversation, Toga and Jay discuss the strategic approach to ad spending and the mindset required for business growth. They reflect on their experiences with ad content creation and the importance of protecting investments while aiming for significant financial goals. Toga emphasizes an all-in mentality that drives their success and the fluctuations in bookings they experienced during this period.
Takeaways
Change is often necessary for growth.
Investing in the right expertise can yield significant returns.
Embrace new marketing strategies to stay relevant in a changing landscape.
You can't do it all, you need help
Your support enables us to bring more enriching conversations and insights to both engaged couples and wedding professionals.
Stay connected with us on ⁠Instagram at @wed.copodcast⁠ and watch all your favorite wedding professionals on our ⁠YouTube channel @wed.copodcast. ⁠
Catch our episodes on major podcast platforms like ⁠Apple⁠, ⁠Spotify⁠, and IheartRadio, all under ⁠WedCo Podcast⁠.
Join us for our next episode on the ⁠Wed.Co Podcast⁠, where we continue to explore the mesmerizing and ever-changing landscape of weddings.
Toga xxx
53 min
November 18, 2025Jay Geering: Unlocking Success: The Role of Self-Worth
Welcome to Episode 72 of the Wed.Co Podcast. Today, Toga sit’s down with Jay Geering. Jay is an expert in Sales, Mindset and works alongside brand leaders developing strategies and processes to help grow sales.
This conversation explores the intricate relationship between personal success and self-worth, emphasizing the importance of comfort levels in achieving goals. It discusses the necessity of setting clear, ambitious goals and the process of reverse engineering them to create actionable pathways for success.

Takeaways
The level of your success will directly link back to the comfort level that you have around that success.
Your success is always reflected by that internal relationship to self and also to money.
You have to model someone and choose a goal.
Setting a specific number is crucial for success.
To achieve a significant jump in success, start small and reverse engineer your goals.
Clients are often encouraged to halve their timeframe to create discomfort for growth.
Unconscious programming and identity issues can affect your success.
Feeling worthy of success is essential for achieving it.
Getting uncomfortable is necessary for change.
A clear pathway helps in achieving ambitious goals.
Your support enables us to bring more enriching conversations and insights to both engaged couples and wedding professionals.
Stay connected with us on ⁠Instagram at @wed.copodcast⁠ and watch all your favorite wedding professionals on our ⁠YouTube channel @wed.copodcast. ⁠
Catch our episodes on major podcast platforms like ⁠Apple⁠, ⁠Spotify⁠, and IheartRadio, all under ⁠WedCo Podcast⁠.
Join us for our next episode on the ⁠Wed.Co Podcast⁠, where we continue to explore the mesmerizing and ever-changing landscape of weddings.
Toga xxx
Chapters
00:00 The Connection Between Success and Self-Worth
00:39 Setting Goals and Reverse Engineering Success
53 min
November 11, 2025Maroon Hill Estate - Challenging Wedding Venue Stereotypes
Welcome to Episode 71 of the Wed.Co Podcast. Today, Toga sit’s down with Sarah and Rhys, the owners of Maroon Hill Estate.
The conversation explores the common perceptions surrounding wedding venues, particularly the belief that they are primarily the domain of the wealthy. The speaker shares their personal journey of purchasing land and building a wedding venue, emphasizing the financial sacrifices and time invested in the process.

Takeaways
It took six years to develop the venue.
The journey involved saving and building from scratch.
Family and friends often have misconceptions about this industry.
Building a venue is a significant financial commitment.
The speaker's experience challenges stereotypes.
The process was gradual and required patience.
Investing in a venue can be a fulfilling endeavor.
Your support enables us to bring more enriching conversations and insights to both engaged couples and wedding professionals.
Stay connected with us on Instagram at @wed.copodcast and watch all your favorite wedding professionals on our YouTube channel @wed.copodcast.
Catch our episodes on major podcast platforms like Apple, Spotify, and IheartRadio, all under WedCo Podcast.
Join us for our next episode on the Wed.Co Podcast, where we continue to explore the
mesmerizing and ever-changing landscape of weddings.
Toga xxx

Chapters
00:00 Welcome to Wedco Podcast
00:08 The Unique Journey of Venue Ownership
00:38 Future Plans and Aspirations for the Venue
52 min