Strawberry Letter

Building Your Brand: He overcame legal hurdles and rejected skepticism from both Black and white industry professionals.


Listen Later

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Cedric Walker.

Founder of the UniverSoul Circus, shares his journey from producing gospel plays to creating a globally recognized, culturally rich circus experience. He discusses the inspiration behind the circus, the challenges he faced, the importance of representation, and the evolution of the show. The conversation emphasizes family entertainment, cultural authenticity, and global talent development.

đź§­ Key Points 1. Origins and Vision

  • Cedric began in gospel theater, producing plays that reflected real-life challenges in the Black community.
  • Inspired by the power of theater to reflect culture, he envisioned a circus that celebrated African-American heritage and family unity.

2. Challenges and Breakthroughs

  • Faced skepticism from both Black and white industry professionals.
  • Overcame legal hurdles with Universal Studios by renaming the circus to UniverSoul Circus.
  • Maintained his original vision despite pressure to conform.

3. Cultural Representation

  • The circus was designed to be inclusive and multigenerational, with acts that resonate across age groups and backgrounds.
  • Emphasized showcasing Black excellence in performance arts, from aerialists to unicyclists.

4. Global Talent and Training

  • Talent is sourced globally from Ethiopia, Cuba, China, and the Caribbean.
  • Performers undergo 4–5 years of training before appearing under the big top.
  • Ethiopia is now a leading source of Black circus performers.

5. Evolution of the Show

  • Transitioned away from animal acts due to changing laws and ethics.
  • Integrated Afrobeats, hip-hop, and global dance styles to reflect evolving cultural trends.
  • The show is described as a “family reunion under the big top.”

đź’¬ Notable Quotes

“The idea was to create something where a father, mother, daughter, and grandson could all sit together and enjoy the show.”

“We wanted to uplift and celebrate the positive achievements and cultural contributions of African-Americans.”

“Everything you see under the big top is curated—it takes 4 to 5 years before an act hits our stage.”

“Ethiopia is leading the world in producing Black circus performers.”

“It’s like a family reunion under the big top.”

“We’re not going after any specific audience—we’re going after the world.”

“UniverSoul Circus starts on time. Don’t be late—you’ll miss something great.”

#SHMS #STRAW #BEST #AMI

See omnystudio.com/listener for privacy information.

...more
View all episodesView all episodes
Download on the App Store

Strawberry LetterBy iHeartPodcasts

  • 4.5
  • 4.5
  • 4.5
  • 4.5
  • 4.5

4.5

1,645 ratings


More shows like Strawberry Letter

View all
Angela Yee's Lip Service by iHeartPodcasts

Angela Yee's Lip Service

4,099 Listeners

CockTales: Dirty Discussions by Kiki Said So & Medinah Monroe

CockTales: Dirty Discussions

3,181 Listeners

The Steve Harvey Morning Show by iHeartPodcasts

The Steve Harvey Morning Show

2,346 Listeners

The Breakfast Club by iHeartPodcasts

The Breakfast Club

14,273 Listeners

Run That Prank by iHeartPodcasts

Run That Prank

1,401 Listeners

THE JASON LEE PODCAST by The Jason Lee Show

THE JASON LEE PODCAST

1,439 Listeners

Pour Minds Podcast by The Black Effect and iHeartPodcasts

Pour Minds Podcast

2,943 Listeners

Ellis Ever After by iHeartPodcasts

Ellis Ever After

16,301 Listeners

Carefully Reckless by The Black Effect and iHeartPodcasts

Carefully Reckless

3,445 Listeners

We Talk Back by The Black Effect and iHeartPodcasts

We Talk Back

737 Listeners

Rickey Smiley Morning Show Podcast by Urban One

Rickey Smiley Morning Show Podcast

480 Listeners

Way Up With Angela Yee by iHeartPodcasts

Way Up With Angela Yee

353 Listeners

The Jamal Bryant Podcast "Let's Be Clear" by Jamal Bryant

The Jamal Bryant Podcast "Let's Be Clear"

224 Listeners

The D.L. Hughley Show by Urban One Podcast Network

The D.L. Hughley Show

160 Listeners

The Latest with Loren LoRosa by The Black Effect and iHeartPodcasts

The Latest with Loren LoRosa

254 Listeners