In this episode, we explore the case study of Bayer and how the 40billion dollar giant diffused a mindset of innovating across the organization. It's no secret that continuous innovation is the key to seizing and maintaining the competitive edge in today's increasingly challenging business environment. Unfortunately, the process for achieving this holy grail of business has been a mystery—until now. Today's book delivers a proven system for building relentless innovation into your company's DNA. Our guest, a Professor and former Dean of Executive Education at INSEAD explores the essential practices of many of the world's most innovative organizations and demonstrates how you can leverage them in your own company. You'll learn how to drive innovating in product design and creative use of technology―as well as business activities, such as business model redesign, customer service, distribution, finance, talent development, and sales. The big question on the mind of every business leader today is: What can I do to create extra value for my company and the customers we serve? This book provides everything you need to transform your organization into an innovating engine that continually produces new products and processes to generate enormous new value for you and for the customers you serve. It is a pleasure to welcome back the author of "Built to Innovate: Essential Practices to Wire Innovation into Your Company's DNA" Ben Bensaou, welcome to the show