What happens when a world-renowned luxury jewelry brand like Bulgari decides to create wine?

Giovanni Bulgari, the great-great-grandson of the iconic jeweler, has poured his heart into a different kind of craftsmanship–wine.

In this week's episode, Paul K sits down with Francesco Poggi, export manager for Podernuovo, to explore the fascinating story of the Bulgari family and how Giovanni transitioned from luxury jewels to fine wine.

Francesco gives us an insider's view of how Giovanni brought the same high standards of quality from his family's legacy to his winery, creating wines that honor Tuscany's unique terroir.

They also talk about the art and science of winemaking, the challenges of navigating global wine markets, the unpredictable nature of the wine business, and more.

Want to learn more about the story behind Bulgari's winemaking venture?

Tune in now!

Key Takeaways:

Introduction (00:00)

Francesco Poggi's journey into the wine industry (00:42)

The Bulgari family's history and their entry into winemaking (01:25)

Marketing the winery globally and building a brand (17:11)

The importance of patience and long-term vision in winemaking (19:52)

Reception of Podernuovo's wines in the U.S. (27:31)

Podernuovo's sustainable practices and the hidden design of their facility (34:09)

How Podernuovo is adapting to climate change (44:53)

Additional Resources:

👉Learn more about Wine Talks: https://www.winetalkspodcast.com/

👉Watch the YouTube full episodes: https://www.youtube.com/watch?v=EcE_nUpOKHY&list=PLVPoDzlH3_n8rqmofwcCQvOi_3Ci66bu_

👉Subscribe to our YouTube channel: https://www.youtube.com/@WineTalksPodcast?sub_confirmation=1

👉Connect with Francesco Poggi on LinkedIn: https://www.linkedin.com/in/francesco-poggi-45211a115/

👉Visit Podernuovo a Palazzone for more information: https://www.podernuovoapalazzone.com/

Watch or listen to this episode:

🔸Wine Talks with Molly Bossardt: https://youtu.be/ZdqzjfBCHwM

🔸Wine Talks with Angelica Mabray: https://youtu.be/f14_Ib14Z-U

Let's Connect:

🍷IG: https://www.instagram.com/winetalkspodcast/

🍷LinkedIn: https://www.linkedin.com/in/paul-kalemkiarian-a792914

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Wine Talks with Paul K is the ultimate podcast for serious wine lovers who want to know everything about the wine business. Whether you're a novice or an expert, this podcast will introduce you to the wonderful world of wine, one story at a time.

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