In this episode, I am pulling back the curtain on something most founders never admit out loud. We scaled Genesis Lifestyle Medicine fast. Too fast. On paper it looked perfect. Revenue rising. Locations multiplying. Everyone celebrating the success. But behind the scenes, it was chaos. Systems barely holding together, culture drifting, people unclear on what excellence actually meant. And for a long time, I thought the answer was to fix it, patch it, tweak it. I was wrong.

What I really needed to do was strip the entire thing to the studs and rebuild it starting with what I knew then, not what I guessed when we began. That was not failure. It was evolution. If you plan on building anything that lasts, you cannot get sentimental about old structures. You cannot hold on to outdated versions of yourself. You have to burn it down, rebuild it, and when the time comes again, burn it down once more.

In this episode, I talk about the Great Chicago Fire, Howard Schultz shutting down every Starbucks in America for one day, and the moment I finally understood that fires are not punishments. They are permission. Permission to evolve, to redesign, to lead at a higher level. Your systems, your habits, your team, your mindset, every part of your life has an expiration date. The greats are the ones willing to let the old version die so the stronger version can emerge.

If something in your world is breaking right now, your business, your routines, your relationships, this is your signal. Not to panic. To rebuild. To redesign the future instead of repairing the past.

Let's get into it. This one is personal. This one is honest. And if you are standing in your own fire, this one is for you.