In this episode of Herd Report, host Scott Beck visits the Burwell Livestock Market in Burwell, Nebraska, for a preview of the upcoming Holiday Cow Classic sale on December 19th. Scott is joined by market owners Jake Gideon and Todd Eberly, along with consignor Kyle Babcock, for a conversation focused on current market conditions and what buyers can expect from this year’s offering.

The discussion covers trends in the bred cow market, the quality and consistency of cattle headed to the sale, and the logistics of consigning cattle through a reputable livestock market. The group also emphasizes the role of trust, community, and long-standing relationships in building a successful sale. A timely and informative episode for producers preparing for the Holiday Cow Classic or anyone watching the cow market closely.