Our industry is experiencing a lot of positive change, and PCA is bringing a lot of cool things to the table in 2020 and 2021. One of the neatest education pieces we’ve created yet is Business Anatomy. Business Anatomy is a video story about a PCA member company that has grown in inspiring ways over the years. In this first expose that was spotlighted at the 2020 EXPO to thunderous applause, Chad Jeffries of Brick City Painting and Drywall in Mexico, Missouri takes us on a tour of his business and shares his origin story. It is truly an underdog narrative that epitomizes the kind of potential available to someone making their career in the painting industry. It made us proud of the caliber of business owners we find in our association. If you’re a painting business owner listening to this, know that you are part of a pantheon of brilliant and courageous business owners who are doing some pretty neat things in the world.

Enjoy this conversation between PCA Education Director Chris Shank, the director of the Business Anatomy—Chad Schirmer, and the star of the show—Chad Jeffries of Brick City Painting. We've also included the full audio of the story in this podcast.

If you haven’t seen the video, you’ll want to do that. There’s so much that’s communicated in picture. Go to our Facebook page to find it at facebook.com/PCANational. You can also find it on the front page of our website. Go to pcapainted.org.

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