What is the winning rate in your firm? Are your strategies delivering excellent outcomes that lead to generating revenue? Listen to your host Michael Zipursky as he talks with Bob Wiesner about identifying ROI and profitability for business development and success. Bob is the Managing Partner at The Artemis Partnership in the America South-Western hemisphere. He is the author of Winning is Better: The Journey to New Business Success. In this episode, he emphasizes that if you know what’s happening in your organization, you can address any problem and make better leadership decisions. He shares the most effective new business pursuit practices for sales and business development. He also discusses the approach and positioning when it comes to attracting new clients and keeping them as well.

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