Business Essentials

An online brand personality helps build an authentic connection with your market. That’s according to Joel Gerschman, CEO of Digital Pilot and The Change Coach, who’s identified 12 personality archetypes to help businesses achieve growth online. Joel outlines the six components to build a successful brand strategy.

References

Find out more about Joel Gerschman and his digital businesses at Digital Autopilot www.digitalautopilot.com.au and The Change Coach www.thechangecoach.co

You can also register for Digital Pilot’s ecommerce growth program at:
https://grow.digitalautopilot.com.au/growthengine-waitlist

 

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

Is your business an all-round nice-guy Tom Hanks type, a fun Adam Sandler, or maybe an elegant Cate Blanchett? Business coach and digital marketing guru, Joel Gerschman, reckons that adopting a Hollywood archetype can help you differentiate yourself from the competitive online world. Joel Gerschman is a leading business coach, best-selling author, co-founder of Digital Autopilot and CEO of The Change Coach, one of Australia's leading digital marketing agencies. He runs through 12 archetypes, all of which convey a meaning to help customers relate to a brand.

References

Find out more about Joel Gerschman and his digital businesses at Digital Autopilot www.digitalautopilot.com.au and The Change Coach: www.thechangecoach.co

 

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

Taking on a daily podcast is not for the faint hearted, add a pandemic and the challenge is on. But we made it! BE Daily is one year old and the team is celebrating. Nick Schildberger, Managing Director at SoundCartel, explains why it’s so important to celebrate, not just the big successes, but the small wins too. He also explains why podcasts are good for business what the key ingredient is to making them work.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

Great rewards come to companies that know the power of steady hard work with great people - sometimes over generations. And this is the story of Liftronic, a four-generation business that started in Egypt decades ago, came to Australia and grew through reputation and smart thinking to become Australia’s largest independent Australian-owned lift company. And it has risen to the challenge of building and installing some very tricky lifts! Managing Director Milan Debelak has a story to tell.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

Another federal Budget is behind us, offering massive spending programs to improve services, boost jobs and to steer the country out of the coronavirus crisis. But as always there are winners and losers. Where do you stand? How about your business? For the answers, we turn to the highly experienced economist Professor Neville Norman of Melbourne University, and to Michael Jones, Superannuation and Business Advisory Partner at Mazars.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

As a businessman, John Wood built Fleetwood Corporation – the largest integrated company of its type in Australia, with caravan parks, park homes, lifestyle villages and much else in between. Then he walked away. Disillusionment set in, followed by a hiatus in John’s life as he explored what really matters in business and life. John discovered a transformative way of thinking. It opened his eyes to what’s really possible, and now he’s helping others in business open their eyes too.

Reference 

John Wood is the author of 'The Business of Possibility: Re-imagining your organisation'. It’s the sequel to John’s first book 'Possibility – a State of Mind'. You can find out more about John’s work at: therealmofpossibility.org.au

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

One of the positives that’s come out of the past year of COVID-related lockdowns and restrictions, has been the revelation that many employees can work from anywhere. A lot of businesses are adopting a hybrid model – a combination of working from home and working in the office. If you’re looking to do the same, how do ensure your team still works as efficiently as before? Alison Hill, CEO of Pragmatic Thinking, outlines what a work-from-anywhere policy looks like, and she has tips on how to communicate and engage with staff as easily as pre-COVID times.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

Don’t be complacent with how you think and feel about your customers — it could ruin you.

Thanks to the internet, your loyal following could easily be gone tomorrow as they find cheaper alternatives online. Customer service expert Darrell Hardidge of SAGUITY says companies really need to innovate to capture and keep a client’s loyalty.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

One day soon we’ll all take to the skies again and our airports will transform from deserted spaces to busy transit hubs. But what kind of experience will they offer the travelling public? Airports have done a lot of adapting in recent years, with tough restrictions enforced first by terrorist activity and now by COVID. Will innovation and new technology bring big changes to the airport experience and if so, what lies ahead? Visionary airport expert Greg Fordham offers insights into the future.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

It’s hard to ignore the negativity and pessimism splashed across the news and in our social media feeds. Well, here’s an idea: how about switching them off for a while? That’s the advice from occupational therapist, Angela Lockwood, who did just that and, as a result, is far less stressed and much happier. Angela has more tips for those of us who may still be working or managing teams from home, or even transitioning to back to the workplace.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.