Business Essentials

While discussion around mental health is becoming far more open and less taboo, poor mental health costs the Australian economy $17 billion per year. So, there’s an increasing need for businesses to provide not only a physically safe environment but a psychologically safe one. Liz Ralph is a Learning Manager at Lysander, an award-winning consultancy firm that support businesses in leadership development and cultural transformation. She explains that workplaces can be audited for both beneficial and poor psychological conditions and then guided to create a strong and psychologically safe workplace, for staff to thrive.

Business Essentials Daily is produced by:

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When you find what you love and you can make a buck form it, you’ll never ‘work’ another day in your life. That’s according to Stephen Hunt, whose success stems from a $100 beer garden in his parents’ backyard to building a $100-million beer empire decades later. Stephen’s Hunt Hospitality has a portfolio of seven pubs on Australia’s east coast and employs 350 people. He explains how he has turned good pubs into great pubs, and how passion and drive have led to his success in business.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

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When Belinda Eden founded Troop Events, a business which provides on-demand hospitality and event staff across Ballarat and regional Victoria, she wasn’t to know that COVID was about to hit. She weathered the storm, and now that restrictions have lifted, demand for Troop has gone through the roof. As well as smaller events, like weddings or home parties, she has won lucrative larger events including the Australian Grand Prix.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

For those with a self-managed super fund, what happens if you become incapacitated or when you die? It’s not the cheeriest of subjects, but it’s important to plan well in advance, for your peace and that of your loved ones. That’s according to tax specialist, Michael Jones, Superannuation and Business Advisory Partner at Mazars, who details the opportunities and risks for older members of SMSFs.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

Google Analytics can seem intimidating, but without question it should be the foundation for all of your digital marketing - monitoring and guiding you towards successful outcomes. Leigh Hanney, SEO and Analytics Specialist and Founder of DataCraft Digital, offers five ways that Google Analytics can help support your marketing strategy. 

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

Cinzia Cozzolino started her smoothie business almost by accident. After she started preparing delicious nutritional smoothies for her daughter, word got out. Her daughter’s friends and their mums wanted them. The local cafes and retail outlets wanted to sell them. Next thing, Cinzia found she had a very successful business selling to hundreds of stores in the Australia and overseas. She explains what she’s learnt and what the future holds for this exciting business.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

There is, as they say, a first time for everything. And that includes stepping into a leadership role. To help first-time managers, we hear from leadership expert Anna Marshall, founder of People Mastery and author of ‘On you marks, get set…LEAD!: A beginner’s guide to people leadership’. She outlines her five essentials for business leaders.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

Online spending went through the roof during the pandemic, as consumers stuck at home relied on ordering goods that could be delivered to their door. The increased confidence and reliance in the online marketplace means that your business’s digital presence is more important than ever. So, what should you be doing to ensure you’re front-and-centre in the digital world and are serving your customers as best you can? Tamara Oppen, Vice President, Developed English Markets at GoDaddy.com.au, has timely advice on your website strategy, online payments and protecting yourself from cyber-crime.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

New rules have come into effect that may change the way some small businesses undertake recruitment. It’s now illegal to advertise jobs that pay below the minimum wage — or award — for every job. It will particularly have an impact on any business that employs workers on piece rates. While the Chair of the Council of Small Business Organisations Australia, Matthew Addison, says it is a good thing, he says many business owners and managers should seek advice to ensure they are not now breaking the law.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

If you ask questions and listen to the answers, you will learn what your customers want. Selling becomes easier and you don’t have to talk so much, says sales expert Colin Pearce.

Colin has been training salespeople for many years and has a bag full of tips on how to sell more, easier and faster. Talking too much is a bane for many salespeople, and it's their "overselling" which often puts people off.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.