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Your life changes dramatically over time, so why wouldn't your business? After working with entrepreneurs for nearly a decade, I've witnessed firsthand how personal evolution directly impacts business goals and models. The truth is, the five-year goals we enthusiastically set today reflect who we are in this moment—not who we'll become as life unfolds.

This natural evolution explains why many of us find ourselves pivoting from our original business models. In my own journey, I've transitioned from creating online courses (which made perfect sense for my teaching background in 2015) to facilitating intimate mastermind groups where I now work with the same five women for 18+ months, witnessing profound transformations in both their businesses and personal lives. This shift wasn't random—it reflected my growing desire for deeper connection and impact as I myself matured and changed.

As women entrepreneurs especially, our businesses cannot help but reflect our life stages. When I started my business at 35 with children ages two and five, I had vastly different priorities compared to now at 45 with older kids. That's precisely why I advocate for regular business audits—whether annually or ideally quarterly—to reassess your mission, vision, ideal audience, and service models. Give yourself permission to evolve your business alongside your personal journey. The most authentic and sustainable businesses aren't static entities but living expressions that grow as we do. Schedule that audit today and realign your business with who you've become. Your future self will thank you.