How do you take an $8 website domain and bookstrap it into a multi-million dollar business? For Adam Blitzer, Co-Founder of Pardot, all it took was determination, grit and a long-term vision.

Using that vision, Adam and his co-founders managed to turn Pardot into a force to be reckoned with in the B2B Marketing space. Eventually, their success garnered the attention of Salesforce, who acquired Pardot in 2013.

In this episode, Adam (who now serves as the Executive Vice President and General Manager of Salesforce’s Sales Cloud) shares what he’s learned along his journey; including how to use your opponent’s strength against them and how to capitalize on asymmetric forces in business.

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