Business Mastermind Podcast

Are you keeping your business on course for your ultimate objective? Are you on track for the exit you've planned, the sale you hope to achieve, or for the management team to take over so that you can free up your time?

In this week's Hey Presto, Gavin gives you some ideas and pointers about the things you should be focussing upon if you want to stay on course towards your endgame.

Sign Up Here: https://bit.ly/biz-pod

KEY TAKEAWAYS

• The general areas of error that many businesses suffer from in terms of their ultimate objectives, are failing to do enough to consider succession, and those who may have held on to their business for too long.
• Creating an effective management team provides you with new options upon your exit. A management buyout by the team you've built is a robust exit solution. It also provides a third-party buyer with the faith that the company can continue successfully.
• Lifestyle businesses are there to provide their owners with a lifestyle. But in the event of sale, you must reasonably be able to provide at least three years of proof of growth.

BEST MOMENTS

‘What an investor is looking for is a tick in a certain number of boxes'

‘If you've got a cross in these, then it devalues your business'

‘You need to be building balance sheets and building profitability'

VALUABLE RESOURCES

The Business Mastermind Podcast 

Get your copy of Survive And Thrive NOW at https://www.surviveandthrive.cc

Keep Your Boat Afloat - https://www.survivetothrive.biz/keep-afloat

[email protected]

ABOUT THE HOST
Gavin Preston

Gavin is an inspirational Speaker, Business Strategist, Business Growth Mentor, Trainer and high-performance Coach.  He works with Business Owners and Entrepreneurs and has a strong track record in creating creative strategies to accelerate the growth of their business. He has helped hundreds of SME business owners and leaders improve their performance and that of their business and a comparable number of executives and employees in blue-chip corporates over the last 20 years.

Gavin's energetic, insightful and yet down to earth and practical talks, workshops and coaching is in demand with high growth business between £250,000 and £30 million revenue and with multi-national organisations at all levels from Board to frontline Managers. He is an expert in Business Growth Strategies, Peak Performance Mindset, Persuasion & Engagement, Marketing, Productivity, Leadership Development, Team Development & Motivation, Leading Change, Stakeholder Management, Personal Effectiveness and Behavioural Change.

CONTACT METHOD

Gavin Preston Website

Gavin Preston LinkedIn

Gavin Preston YouTube

Gavin Preston Facebook

Gavin Preston Twitter

Hosted on Acast. See acast.com/privacy for more information.

In this episode, Gavin talks to James Burtt, the founder of the Ultimate Podcast Group, and the man behind the legendary Building The Brand podcast. James is multiple iTunes Top 50 Podcaster, a certified performance coach, and has helped hundreds of clients to build their own brand through podcasting and media training.

James talks about how he has grown his podcasting empire, how it can benefit businesses and individuals seeking to develop their brand, and how to make your podcast stand out from the rest!

Sign Up Here: https://bit.ly/biz-pod

KEY TAKEAWAYS

• There is no substitute for experience. Coming from a broadcasting background, James found the transition to podcasting a natural one. New podcasters take a long time to learn the techniques that broadcasters already know.
• The coaching space is too crowded with people who promise much but who cannot deliver. When selecting a guide for yourself, look to the people with a proven track record.
• We discover our worth when we create a service that benefits others. In James' case, his podcasting expertise add tremendous financial value, allows freedom and changes lives.
• There is nothing wrong with following a trend. Many have joined the podcasting space to build their brand. The mistake being made is that they are not doing anything different or iterative. Look for ways to stand out!

BEST MOMENTS

‘A coach, a mentor or an expert is only as good as the results they can help the client to get'

‘I understand that a business is there to make money'

‘I help people to create revenue-generating, ROI-inducing podcasts!'

‘Podcasting was the catalyst for me changing my whole world'

 VALUABLE RESOURCES

The Business Mastermind Podcast 

Get your copy of Survive And Thrive NOW at https://www.surviveandthrive.cc

Keep Your Boat Afloat - https://www.survivetothrive.biz/keep-afloat

ABOUT THE GUEST

James Burtt is a multiple iTunes Top 50 Podcaster, a certified Performance Coach and having launched 100+ podcasts for clients, an in-demand Media Trainer. His love of radio and broadcast started 14 years ago when he ventured into the world of Broadcast PR which led to him working with some of the world's biggest household name brands and eventually led to him becoming a radio presenter.

James is an international keynote speaker who has shared the stage with the likes of Les Brown and Eddie 'The Eagle' Edwards and - via his own shows - has interviewed the likes of global influencer Grant Cardone, Elena Cardone, Trunki inventor Rob Law MBE, global fitness influencer James Alderton and a ton of other leading industry figures.

[email protected]

www.ultimatepodcastgroup.com

www.ultimatepodcast.training

James Burtt Instagram - www.instagram.com/jamesburttofficial

James Burtt LinkedIn - https://www.linkedin.com/in/jamesburtt

James Burtt Twitter - https://twitter.com/jamesburtt

ABOUT THE HOST

Gavin Preston

Gavin is an inspirational Speaker, Business Strategist, Business Growth Mentor, Trainer and

high-performance Coach.  He works with Business Owners and Entrepreneurs and has a strong track record in creating creative strategies to accelerate the growth of their business. He has helped hundreds of SME business owners and leaders improve their performance and that of their business and a comparable number of executives and employees in blue-chip corporates over the last 20 years.

Gavin's energetic, insightful and yet down to earth and practical talks, workshops and coaching is in demand with high growth business between £250,000 and £30 million revenue and with multi-national organisations at all levels from Board to frontline

Managers. He is an expert in Business Growth Strategies, Peak Performance

Mindset, Persuasion & Engagement, Marketing, Productivity, Leadership

Development, Team Development & Motivation, Leading Change, Stakeholder

Management, Personal Effectiveness and Behavioural Change.

CONTACT METHOD

Gavin Preston Website

Gavin Preston LinkedIn

Gavin Preston YouTube

Gavin Preston Facebook

Gavin Preston Twitter

Hosted on Acast. See acast.com/privacy for more information.

A welcome return this week to the ‘Hey Presto!' mini-series, in which Gavin delivers a more personalised solo experience every week, designed to energise and improve your business acumen!

In this week's edition, Gavin discusses three instant changes you can make in order to improve the adaptability of your business, a much-needed skill in the current business climate, where those who adapt quickly are finding their business interests thriving.

Sign Up Here: https://bit.ly/biz-pod

KEY TAKEAWAYS

• We are approaching the fastest and deepest technological disruption in history. We're seeing a huge shift from face-to-face to digital and remote working. Growth sectors are all centred around internet and tech. By 2022, over half of all employees will need retraining and re-scaling.
• Too many are being consumed by the immediacy of the current disruptions, instead of focussing upon the opportunities for growth that lay ahead in the coming months.
• In order to increase our adaptability, we must focus on three key areas of development: direction, flexing your capacity, and having a change-orientated culture.
• Encouraging others to come on a journey of change with us is the art of creating a culture that embraces pro-change behaviours. We must reward, encourage and incentivise.

BEST MOMENTS

'Through times of turbulence there is opportunity'

‘Martial artists are trained to hit beyond the target rather than the target'

‘Direction is about finding your north star - where is your business heading?'

'The key part of flexing your capacity is improving your cost-effectiveness'

 VALUABLE RESOURCES

The Business Mastermind Podcast 

Get your copy of Survive And Thrive NOW at https://www.surviveandthrive.cc

Keep Your Boat Afloat - https://www.survivetothrive.biz/keep-afloat

AQ Adaptability Assessment - https://www.aqai.io

ABOUT THE HOST

Gavin Preston

Gavin is an inspirational Speaker, Business Strategist, Business Growth Mentor, Trainer and

high-performance Coach.  He works with Business Owners and Entrepreneurs and has a strong track record in creating creative strategies to accelerate the growth of their business. He has helped hundreds of SME business owners and leaders improve their performance and that of their business and a comparable number of executives and employees in blue-chip corporates over the last 20 years.

Gavin's energetic, insightful and yet down to earth and practical talks, workshops and coaching is in demand with high growth business between £250,000 and £30 million revenue and with multi-national organisations at all levels from Board to frontline

Managers. He is an expert in Business Growth Strategies, Peak Performance

Mindset, Persuasion & Engagement, Marketing, Productivity, Leadership

Development, Team Development & Motivation, Leading Change, Stakeholder

Management, Personal Effectiveness and Behavioural Change.

CONTACT METHOD

Gavin Preston Website

Gavin Preston LinkedIn

Gavin Preston YouTube

Gavin Preston Facebook

Gavin Preston Twitter

Hosted on Acast. See acast.com/privacy for more information.

Arjun Rai is a NYC based entrepreneur who is on a mission to support small businesses with the power of visualised data science and artificial intelligence for digital marketing at HelloWoofy.com. 

In this episode, Arjun talks to Gavin about the incredible journey that's led him to growing Hello Woofy by an incredible 20000% in the past 11 months, the role that social media had to play in this remarkable ascent, how to take a concept to reality, and how AI can help you get there!

Sign Up Here: https://bit.ly/biz-pod

KEY TAKEAWAYS

• We can meet any challenge by grounding our attitude in resilience, and developing the persistence to see a challenge through.
• AI must be viewed not as a replacement for human ingenuity, but as a tool to empower us and exponentially increase our efficiency.
• The market for smart speakers has grown by 82% since lockdown. We must seek to take advantage of the fact that emerging technologies and AI driven software are allowing us to reach far more people now through these means.
• Customer needs have changed. We have gone from the intensive early days of Facebook to the more mobile-centric days of Twitter. Customers now want video and rich interlinked content. Software such as Hello Woofy makes this easy and possible for small business owners.

BEST MOMENTS

'Small businesses are the ones holding up the economy and we need to support them'

‘Resilience and persistence always pays off'

'That's an idea, right there, of using AI to reduce the gap between thought and execution'

‘We're all visual people, and we're powering that capability for the price of a cup of coffee'

 VALUABLE RESOURCES

The Business Mastermind Podcast 

Hello Woofy - www.hellowoofy.com

Arjun Rai LinkedIn - https://www.linkedin.com/in/arjunrai/

Hello Woofy Instagram - https://www.instagram.com/hellowoofy/

The Emoji Trend Report - https://www.slideshare.net/adobe/adobe-emoji-trend-report-2019

ABOUT THE HOST

Gavin Preston

Gavin is an inspirational Speaker, Business Strategist, Business Growth Mentor, Trainer and

high-performance Coach.  He works with Business Owners and Entrepreneurs and has a strong track record in creating creative strategies to accelerate the growth of their business. He has helped hundreds of SME business owners and leaders improve their performance and that of their business and a comparable number of executives and employees in blue-chip corporates over the last 20 years.

Gavin's energetic, insightful and yet down to earth and practical talks, workshops and coaching is in demand with high growth business between £250,000 and £30 million revenue and with multi-national organisations at all levels from Board to frontline

Managers. He is an expert in Business Growth Strategies, Peak Performance

Mindset, Persuasion & Engagement, Marketing, Productivity, Leadership

Development, Team Development & Motivation, Leading Change, Stakeholder

Management, Personal Effectiveness and Behavioural Change.

CONTACT METHOD

Gavin Preston Website

Gavin Preston LinkedIn

Gavin Preston YouTube

Gavin Preston Facebook

Gavin Preston Twitter

Hosted on Acast. See acast.com/privacy for more information.

Gavin talks to entrepreneur and founder of revolutionary new service, The Shirt Society, a subscription-based fashion brand for men that aims to put the power back into customer's hands by allowing them a greater sense of control and freedom over their choices.

Matt discusses the journey of his brand, including the marketing experiments that saw a boom in his success, and the importance of identifying your ideal customer.

Sign Up Here: https://bit.ly/biz-pod

KEY TAKEAWAYS

• Launching a brand is a case of experimentation, in which we release a range of products and see which find success. In Matt's case, identifying hits such as the Oxford shirts, led to his focussing on one specific area, and raising his game in terms of quality, and the types of customers he was attracting.
• We create our ideal markets by identifying our ideal customers and shaping our business model around them and their needs. 
• Subscription models are currently a rapidly-adopted trend amongst consumers. For a minor fee, customers are delighted to receive quality goods or services, and the business model is helping small businesses to thrive and grow.
• We must seek to determine if the idea or product we wish to market is right for the market, or right for our own sensibilities. We must endeavour to be driven by market-based needs.

BEST MOMENTS

‘With no degree in fashion and no experience in fashion, I decided to start a fashion brand'

‘It's a shift in consumer behaviour'

‘It's about being able to take yourself away from the product and asking “Is this the right thing to do, or not?”'

‘It's about the staples, and doing them really, really well!'

 VALUABLE RESOURCES

The Business Mastermind Podcast 

Matt Bird LInkedIn - https://www.linkedin.com/in/matt-bird-44858373/?originalSubdomain=uk

The Shirt Society - https://theshirtsociety.co.uk

ABOUT THE HOST

Gavin Preston

Gavin is an inspirational Speaker, Business Strategist, Business Growth Mentor, Trainer and

high-performance Coach.  He works with Business Owners and Entrepreneurs and has a strong track record in creating creative strategies to accelerate the growth of their business. He has helped hundreds of SME business owners and leaders improve their performance and that of their business and a comparable number of executives and employees in blue-chip corporates over the last 20 years.

Gavin's energetic, insightful and yet down to earth and practical talks, workshops and coaching is in demand with high growth business between £250,000 and £30 million revenue and with multi-national organisations at all levels from Board to frontline

Managers. He is an expert in Business Growth Strategies, Peak Performance

Mindset, Persuasion & Engagement, Marketing, Productivity, Leadership

Development, Team Development & Motivation, Leading Change, Stakeholder

Management, Personal Effectiveness and Behavioural Change.

CONTACT METHOD

Gavin Preston Website

Gavin Preston LinkedIn

Gavin Preston YouTube

Gavin Preston Facebook

Gavin Preston Twitter

Hosted on Acast. See acast.com/privacy for more information.

In this show, Gavin talks to Ira Wolfe, one of the leading thought leaders and influencers, ranked #1 by Thinkers 360, the author of six books, and the President of Success Performance Solutions.

Ira discusses the concept of Googlization, and why adaptability may be the key ingredient that matters most to your business in the world of today.

Sign Up Here: https://bit.ly/biz-pod

KEY TAKEAWAYS

• Googlization is the convergence of people, technology and business, a constantly evolving concept that has been especially prescient this year as the business world at large was disrupted entirely.
• We must seek to constantly adapt to our environment, and to the ways in which we can get the best from each day. The lockdown has altered life irrevocably, but we must try not to look back, but forward.
• We are far more adaptable than we think. A year ago, we never suspected such a radical change could take place, and yet we have thrived since. We are constantly adjusting to the new world and will continue to do so.
• IQ was always the metric by which we made our hires and judged the next generation of business leaders. This has shifted to AQ, resilience, self-management and other developing skills that tie to growth and the mindset it provides.

BEST MOMENTS

‘I'm the Chief Googlization officer of Googlization Nation!'

'Not an hour goes by where someone doesn't mention ambiguity or uncertainty or complexity'

'Today is the slowest day for the rest of our lives'

‘It's like draining a flood with a straw'

 VALUABLE RESOURCES

The Business Mastermind Podcast 

Ira Wolfe - www.irawolfe.com

[email protected]

Ira Wolfe LinkedIn - https://www.linkedin.com/in/irawolfe/

ABOUT THE GUEST

Ira S Wolfe is ranked by Thinkers360 as the #1 Global Thought Leaders and Influencers in Future of Work category, #3 in HR, and top 20 for Leadership. He has been described as a “Millennial trapped in a Baby Boomer body and the world's first Chief Googlization Officer.

He's the author of 6 books including his latest, Recruiting in the Age of Googlization, which was recognized as one of the best HR and Recruiting books of all-time by Book Authority. He is also founder of the Googlization Nation community, host of the podcast Geeks Geezers Googlization and a frequent contributor to HR and business blogs including CornerstoneonDemand's ReWork and Medium.

ABOUT THE HOST

Gavin Preston

Gavin is an inspirational Speaker, Business Strategist, Business Growth Mentor, Trainer and

high-performance Coach.  He works with Business Owners and Entrepreneurs and has a strong track record in creating creative strategies to accelerate the growth of their business. He has helped hundreds of SME business owners and leaders improve their performance and that of their business and a comparable number of executives and employees in blue-chip corporates over the last 20 years.

Gavin's energetic, insightful and yet down to earth and practical talks, workshops and coaching is in demand with high growth business between £250,000 and £30 million revenue and with multi-national organisations at all levels from Board to frontline

Managers. He is an expert in Business Growth Strategies, Peak Performance

Mindset, Persuasion & Engagement, Marketing, Productivity, Leadership

Development, Team Development & Motivation, Leading Change, Stakeholder

Management, Personal Effectiveness and Behavioural Change.

CONTACT METHOD

Gavin Preston Website

Gavin Preston LinkedIn

Gavin Preston YouTube

Gavin Preston Facebook

Gavin Preston Twitter

Hosted on Acast. See acast.com/privacy for more information.

Solutions require innovation. In this week's show, Gavin talks to entrepreneur, Bryan Clayton, the founder of GreenPal, an exciting solution-based operation being described as “The Uber Of Lawns”, and dedicated to connecting homeowners with local lawn care services.

Bryan talks about growing, scaling, bootstrapping businesses, switching between marketplaces, and how best to prepare your business for a potential sale and exit.

Sign Up Here: https://bit.ly/biz-pod

KEY TAKEAWAYS

• Ideas require ingenuity, but implementation sometimes requires skills outside of our remit. Teach yourself the skills you need to get moving, and then hire the best people to help you realise your dreams.
• There is no substitute for talking to your users face-to-face. You have to understand what their problems are, how to solve them, and where you're coming up short.
• There are always times of impasse and plateau. The best strategy is to push hard and look for incremental, small, progressive wins. Eventually you will drive through and forward.
• Sometimes solutions are already out there, but the elegance with which they are provided are not customer-centric. Ideas can flourish if we provide this elegance.

BEST MOMENTS

‘Going from zero revenue to 10m dollars in revenue over 15 years was a journey that taught me a lot about building businesses from scratch'

‘You have to get out of the building'

‘I burned the boats. There was no going back. The only way to go was forward'

'Our competition really is the status quo'

 VALUABLE RESOURCES

The Business Mastermind Podcast 

GreenPal - https://www.yourgreenpal.com

[email protected]

Brian Clayton At IdeaMensch - https://ideamensch.com/bryan-clayton/

ABOUT THE HOST

Gavin Preston

Gavin is an inspirational Speaker, Business Strategist, Business Growth Mentor, Trainer and

high-performance Coach.  He works with Business Owners and Entrepreneurs and has a strong track record in creating creative strategies to accelerate the growth of their business. He has helped hundreds of SME business owners and leaders improve their performance and that of their business and a comparable number of executives and employees in blue-chip corporates over the last 20 years.

Gavin's energetic, insightful and yet down to earth and practical talks, workshops and coaching is in demand with high growth business between £250,000 and £30 million revenue and with multi-national organisations at all levels from Board to frontline

Managers. He is an expert in Business Growth Strategies, Peak Performance

Mindset, Persuasion & Engagement, Marketing, Productivity, Leadership

Development, Team Development & Motivation, Leading Change, Stakeholder

Management, Personal Effectiveness and Behavioural Change.

CONTACT METHOD

Gavin Preston Website

Gavin Preston LinkedIn

Gavin Preston YouTube

Gavin Preston Facebook

Gavin Preston Twitter

Hosted on Acast. See acast.com/privacy for more information.

If you're a business leader, and are facing the prospect of making the big business decisions in the near future - if you're facing any kind of uncertainty about the world around us, and you're feeling unsure of how to progress, then this is the show for you!

Gavin talks to Senior Business Advisor and Keynote Speaker at ITR Economics, Alex Chausovsky, a specialist in steering companies through their strategic planning, using the most reliable industry and company forecasting.

Alex discusses the importance of being a data-driven business, how to best calculate rates of change in your business, and why having 5 to 7 years of data will enable you to track low points and pinpoint periods of recovery.

Sign Up Here: https://bit.ly/biz-pod

KEY TAKEAWAYS

• Now is the time to invest in the future, whether that's an eCommerce platform or customer journey, or strengthening and developing your team.
• Borrow where you can at low rates of interest. Government-subsidised lending schemes are an incredible way of seeing you through the tougher times. Cash is king!
• Banking data and using it is crucial in order to pinpoint our most viable recovery times. Keeping at least 5 to 7 years' worth of data allows us to see a broad spectrum of highs and lows.
• Business owners really care about is not how quickly your rates of change bounce back, but how it feels on the ground when it happens. 
• Certain markets have been far more resilient in terms of volume and job losses, whereas retail sales, hospitality and leisure are still on a downward trend. There is no one-size-fits-all forecast. Focus purely on your own business.

BEST MOMENTS

‘Right now is a time to be a data-driven decision maker'

‘You can make good quality decisions based on inputs rather than emotion and fear'

‘Hindsight is obviously 20/20 vision'

‘You've got to track your own performance. That's got to be the driver behind your decision making'  

 VALUABLE RESOURCES

The Business Mastermind Podcast 

Alex Chausovsky Twitter - https://twitter.com/achausovsky?lang=en

ITR Economics -https://itreconomics.com/itr-economics-podcasts

Alex Chausovsky LinkedIn - https://www.linkedin.com/in/alexchausovsky/

Methodology Calculator - www.itreconomics.com/methodology

ABOUT THE HOST

Gavin Preston

Gavin is an inspirational Speaker, Business Strategist, Business Growth Mentor, Trainer and

high-performance Coach.  He works with Business Owners and Entrepreneurs and has a strong track record in creating creative strategies to accelerate the growth of their business. He has helped hundreds of SME business owners and leaders improve their performance and that of their business and a comparable number of executives and employees in blue-chip corporates over the last 20 years.

Gavin's energetic, insightful and yet down to earth and practical talks, workshops and coaching is in demand with high growth business between £250,000 and £30 million revenue and with multi-national organisations at all levels from Board to frontline

Managers. He is an expert in Business Growth Strategies, Peak Performance

Mindset, Persuasion & Engagement, Marketing, Productivity, Leadership

Development, Team Development & Motivation, Leading Change, Stakeholder

Management, Personal Effectiveness and Behavioural Change.

CONTACT METHOD

Gavin Preston Website

Gavin Preston LinkedIn

Gavin Preston YouTube

Gavin Preston Facebook

Gavin Preston Twitter

Hosted on Acast. See acast.com/privacy for more information.

In the latest edition of Buy And Build, a series of conversations with experts in acquisitions, deal-making and investment, Gavin talks to Adrian Knight, the founder of Knight Franchises, who having recently completed the incredible Harbour Club training programme, has used the knowledge to make six acquisitions in the space of single year!

Sign Up Here: https://bit.ly/biz-pod

 KEY TAKEAWAYS

• Reflection after the intense training is essential. You must find time to work through what you have learned and verbalise it for yourself in order to get the best from the many lessons.
• Installing an effective, proven management team in your newly acquired business will allow you to work on acquiring more, and provide either a sense of continuity where needed, or a fresh start.
• One of the challenges in acquisition is that you are sometimes blessed with too many opportunities. The temptation can be to follow them all, but we must use our filter at all times.
• As a founder, your vision is everything and you buy into it, never sure of how much other people buy into it, too. But by allowing our management teams to access the freedom to create their own paths, we not only set them free, but allow our visions to coalesce, empowering and energising them.

BEST MOMENTS

'The biggest lesson for those who have managed to do subsequent deals is to develop the discipline to keep themselves out of it'

‘If you find good people, set them free'

‘I was trying to be a lot more strategic in my approach'

'You may have to have a couple of awkward conversations, but if you have that level of rapport, you can help to see it through'

 VALUABLE RESOURCES

The Business Mastermind Podcast 

Knight Franchises - https://www.knightfranchises.com

[email protected]

The Harbour Club - https://www.harbourclubevents.com

ABOUT THE HOST

Gavin Preston

Gavin is an inspirational Speaker, Business Strategist, Business Growth Mentor, Trainer and

high-performance Coach.  He works with Business Owners and Entrepreneurs and has a strong track record in creating creative strategies to accelerate the growth of their business. He has helped hundreds of SME business owners and leaders improve their performance and that of their business and a comparable number of executives and employees in blue-chip corporates over the last 20 years.

Gavin's energetic, insightful and yet down to earth and practical talks, workshops and coaching is in demand with high growth business between £250,000 and £30 million revenue and with multi-national organisations at all levels from Board to frontline

Managers. He is an expert in Business Growth Strategies, Peak Performance

Mindset, Persuasion & Engagement, Marketing, Productivity, Leadership

Development, Team Development & Motivation, Leading Change, Stakeholder

Management, Personal Effectiveness and Behavioural Change.

CONTACT METHOD

Gavin Preston Website

Gavin Preston LinkedIn

Gavin Preston YouTube

Gavin Preston Facebook

Gavin Preston Twitter

Hosted on Acast. See acast.com/privacy for more information.

Gavin is joined by entrepreneur and digital marketing expert, Ana Raynes, the founder of Simplified Impact, specialists in growth marketing strategies that drive digital traffic and sales. Ana discusses the ways in which you can get your business marketing strategies in order for 2021, the areas in which you should be focussing, and why now is the right time to get moving!

Sign Up Here: https://bit.ly/biz-pod

 KEY TAKEAWAYS

• The companies who have maintained sales during 2020 are the ones who did not panic externally, kept marketing strategies in place, and held on tight. The results may not be growth, but sales do not seem to be down, which is encouraging.
• The inefficiency of ads are a great foundational place to start when looking at digital marketing. Subsequently, focus upon the websites, examining how people are moving through your online experience. 
• In-person meetings are set to rise in 2021 as we move away from the lockdown situation. Online conferencing will now be a mainstay in certain conditions, but in-person meetings will now be seen as a “perk”.
• With the rise of messaging and group task-delegation services, such as Slack, email inboxes are becoming more refined, leading to a greater sense of engagement.

BEST MOMENTS

‘Whatever we were doing before wasn't working'

‘In-person is going to be really important'

‘Anything you're doing on social has gone up!'

'The more action, the more well-received it is, for sure'

 VALUABLE RESOURCES

The Business Mastermind Podcast 

Ana Maria Raynes LinkedIn - https://www.linkedin.com/in/anamariaraynes/

Simplified Impact - https://simplifiedimpact.com  

ABOUT THE HOST

Gavin Preston

Gavin is an inspirational Speaker, Business Strategist, Business Growth Mentor, Trainer and

high-performance Coach.  He works with Business Owners and Entrepreneurs and has a strong track record in creating creative strategies to accelerate the growth of their business. He has helped hundreds of SME business owners and leaders improve their performance and that of their business and a comparable number of executives and employees in blue-chip corporates over the last 20 years.

Gavin's energetic, insightful and yet down to earth and practical talks, workshops and coaching is in demand with high growth business between £250,000 and £30 million revenue and with multi-national organisations at all levels from Board to frontline

Managers. He is an expert in Business Growth Strategies, Peak Performance

Mindset, Persuasion & Engagement, Marketing, Productivity, Leadership

Development, Team Development & Motivation, Leading Change, Stakeholder

Management, Personal Effectiveness and Behavioural Change.

CONTACT METHOD

Gavin Preston Website

Gavin Preston LinkedIn

Gavin Preston YouTube

Gavin Preston Facebook

Gavin Preston Twitter

Hosted on Acast. See acast.com/privacy for more information.