July 17, 2025

Business of Making Movies with Kendrick Foxx, FLX Studios

47 minutes

Ep. 7 🎬 Hollywood’s calling — will your business pick up? Filmmaker Kendrick Foxx moved to Rochester, NY, to build more than movies — he’s building momentum for local businesses.

In this episode of Elevating Enterprise, Kendrick shares how small businesses — from caterers and cleaners to stylists and shuttle drivers — can plug directly into the multi-billion dollar film industry. With New York’s new tax incentives and the launch of FLX Studios across from RIT, Rochester is poised to become the East Coast’s next production hotspot.

📌 What’s in it for your business?

If you’ve got a service, there’s a crew that needs it. Kendrick breaks down exactly how entrepreneurs can get ready — and why now is the time to show Hollywood what Rochester can do.

🎯 3 Key Takeaways:

Film crews hire local — if you're set-ready, you're on the list.

Pre-production is where the battle is won. Planning saves money and earns trust.

Rochester has the talent, the terrain, and the tax breaks to attract big-budget films.

💬 Notable Quotes:

“If you’ve got a service — food, wardrobe, security, cleaning, whatever — there’s a film set somewhere that needs it. You just have to be ready.”

“I know you want to be the star or the director — but if you can get on set as an extra, you can literally rub elbows with the person who gives you your next opportunity.” - Jazzy T

“The battle of production is won in pre-production. If you plan for the landmines you can see, the ones you can’t won’t be as deadly.” - Kendrick

🎞️ About Kendrick Foxx:
Kendrick Foxx is a seasoned film producer and President of Entertainment at FLX Studios in Rochester, NY. Originally from Jackson, Alabama, his journey spans LA, Atlanta, and now Upstate NY. His feature film RIFT, shot in just five days during the Covid pandemic, now streams on Paramount+, Apple TV, Showtime, and more. Kendrick is committed to telling stories that matter — and building creative economies that last.

🎬 Watch RIFT now streaming on Tubi, Apple TV, and Paramount+

📍 Learn more about FLX Studio, opening soon in Rochester, NY

Email: [email protected]

Instagram: @KendrickFoxx_1

Website FLX Studios |

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By Jazzy T + RJ Williams

44 ratings