Fun, Fluff & Fortune

From thousands to millions (yep, millions), we sit down with the phenomenal Lizzie Waley, co‑founder of Sundae Body, to spill on how they went from small‑batch to 7 countries and thousands of stores around the world. Sundae Body transforms everyday showering into a fun, sensory celebration—where skincare meets self‑care, and each product feels like a tiny indulgence in a can.

We talk scaling secrets, distribution wins, what Lizzie wishes she’d known sooner, and that wild moment they launched in one of Australia’s biggest supermarkets before they even had a website. Proof that anything is possible… and that sometimes, you’ve just gotta wing it.

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