Business with Impact

If business feels frustrating right now…
If you’re doing all the things and still wondering why nothing’s quite landing…

It might not be because you're doing the wrong things.
It might be because you're doing the right things... at the wrong stage.

One of the biggest reasons smart, talented online business owners stall out and plateau?
They’re executing Stage 3 strategies… while still stuck in Stage 1.
Or they’re looping in Stage 2 without ever building a strong Stage 1 foundation.

In this episode, I’m breaking down the three stages of online business growth – what they really look like, what to focus on at each one, and what you can completely ignore for now.

Because doing the right work at the wrong time? Leads to unnecessary hustle and overwhelm.

What to listen for:

• The #1 mistake that keeps entrepreneurs stuck (and burned out)
• Why doing “advanced” strategies too early can stall your growth
• The simple breakdown of Stage 1: Scrappy Sales + Validation
• What not to waste time on when you’re starting out
• The exact markers that signal you’re ready for Stage 2
• How to move from “manual momentum” to scalable success
• Why you don’t need a team of 10 to hit consistent income
• What it really looks like to step into Impactful CEO mode in Stage 3
• The difference between automated, automatic, and AI systems

Trying to build a successful online business on a shaky foundation? That’s a recipe for frustration. But when you understand which stage of business you’re truly in, you can stop plateauing and start building with simple systems that work. If you’re ready to plug into the proven systems that match where you are now, tune into this episode.

Listen now, subscribe to the show, and check out The Business with Impact Academy™ to start building your business the simple, scalable way.

Important Links:

• Grab your FREE High Converting Landing Page Template: https://rachelmcmichael.com/landing
• Facebook Ads Episode #276: https://rachelmcmichael.com/276
• Connect with Rachel on Instagram: @rachelrmcmichael
• Learn more about The Business with Impact Academy™: https://rachelmcmichael.com/academy

Can we both agree that hustling 24/7 isn’t sustainable? 

In this episode, I’ll show you the exact framework I use (and teach my clients) to build a simple, high-impact system that creates consistent sales – even when you’re not constantly posting, launching, or showing up on camera.

What to listen for:

• The 3-part Impact Framework that drives consistent sales 
• Why visibility without profitability is keeping you stuck
• The truth about posting daily (and what to do instead)
• The biggest mistake entrepreneurs make when they don’t have an offer
• What to do if you’re getting leads, but no one’s buying
• How to optimize one funnel instead of building 10
• Why your list isn’t converting (and how to fix it)
• The weekly traffic rhythm Rachel uses to grow her audience
• The secret to 6:45 AM sales while making breakfast for the kids
• How evergreen and live launch strategies can work together for scalable sales

You don’t need to be online 24/7 to make sales—you just need a system that works while you live your life. The Impact Framework is that system. It’s simple. It’s scalable. And it’s what we help you build inside the Business With Impact Academy™.

Ready to learn how to implement it in your own business? Tune in to this episode now and don’t forget to subscribe, share, and grab your free landing page template below!

Important Links:

• Grab your FREE High Converting Landing Page Template: https://rachelmcmichael.com/landing
• Join Ads That Convert™: https://rachelmcmichael.com/ads 
• Connect with Rachel on Instagram: @rachelrmcmichael
• Learn more about The Business with Impact Academy™: https://rachelmcmichael.com/academy

You created the freebie. You poured your best tips into it. Shared it. Promoted it. Maybe even ran some ads.

And if you’re still refreshing your screen thinking… “Where are the leads?”

Before we blame the algorithm… Before we burn it all down and start over… Let’s get real about what’s actually going on.

Because here’s what no one’s talking about:
Free offers (aka opt-ins, lead magnets, lead generators, freebies) can work.
Free leads can turn into paying clients.
But only when the freebie, the offer, and the message are fully aligned.

This episode is your behind-the-scenes look at what makes a lead magnet actually convert – without needing a massive audience or fancy funnel.

I’m breaking down:

• The 3 quiet killers of conversion
• What most freebies get wrong
• And the small, strategic shifts that change everything

Let’s fix the freebie. Let’s get it working. Let’s finally make it convert.

What to listen for:

• Why “just provide value” is an outdated strategy
• How vagueness is killing conversions (and how to fix it)
• The real purpose of a landing page – and why most are doing too much
• What your CTA should look like (and where to put it)
• The 3 mistakes so many make with their lead magnets
• Why clear beats catchy every time
• The one thing all high-converting free offers have in common
• Simple headline shifts that can triple your opt-in rate
• Real-life examples of tweaks that led to 3x and 4x conversions
• The exact structure of a high-converting landing page (plus a free template!)

Your freebie isn’t broken, it likely just needs a few tweaks to fix it. You don’t need a bigger audience or more traffic to see real results. You need the right words in the right places.

Don’t forget to subscribe to the podcast, share this episode with a biz friend, and grab your free high-converting landing page template below!

Important Links:

• Grab your FREE High Converting Landing Page Template: rachelmcmichael.com/landing
• Connect with Rachel on Instagram: @rachelrmcmichael
• Learn more about The Business with Impact Academy™: rachelmcmichael.com/academy

If your funnel isn’t converting, it’s not because your audience is too small or your content isn’t “good enough”? In this episode, Rachel uncovers the real reasons your funnel is stalling – and the exact steps to fix it. Spoiler: It’s not about scrapping everything. It’s about tweaking and refining what’s already there.

What to listen for:

• The real definition of a funnel (hint: it’s not just a landing page and a freebie)
• Why “set it and forget it” funnels aren't the goal
• The dangers of funnel hacking without full context
• 3 conversion-killing mistakes (and how to fix them)
• Why ghosting your leads is the fastest way to lose a sale
• How “mysterious offers” are quietly killing your conversions
• The surprising way your freebie could be attracting the wrong audience
• The essential funnel ingredients most people are missing
• Why your landing page might not be the problem (but your messaging is)
• A simple self-audit checklist to troubleshoot your funnel today

Funnels don’t need to be burned down. They just need refining. Whether your funnel is falling flat at the landing page, the email sequence, or the sales page, this episode gives you the clarity to fix what’s not working – without starting from scratch.

Ready to create a funnel that actually converts? Press play now. And don’t forget to subscribe to the podcast, share this episode with a biz friend, and grab your free high-converting landing page template below!

Important Links:

• Grab your FREE High Converting Landing Page Template: rachelmcmichael.com/landing
• Connect with Rachel on Instagram: @rachelrmcmichael
• Learn more about The Business with Impact Academy™: rachelmcmichael.com/academy

Today on the Business With Impact podcast, we’re talking about one of my favorite things: Facebook Ads!

A question I still get asked all of the time is: “How do I know when I’m ready for Facebook ads?” As an ad expert, I wanted to share the exact framework I share with our clients  in the Business with Impact Academy™ when they’re trying to make this decision in their business.

We’re going to talk through three simple questions to ask yourself before deciding to move forward with ads. So, have a pen and paper ready and let’s dive in!

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Links mentioned in this episode: 

→ Follow Rachel on Instagram: @rachelrmcmichael

→ Learn more about The Business with Impact Academy HERE.

→ Grab your FREE organic traffic checklist HERE!

Today on the Business With Impact podcast I'm going to be sharing what you need to be doing today to prepare for your Black Friday promotion!

I dive into three mistakes that I see most online business owners making when it comes to their Black Friday deals and how YOU can avoid them.

If you've been considering having a Black Friday promotion this year, then this episode is for you!

Let’s dive in!

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Links mentioned in this episode: 

→ Follow Rachel on Instagram: @rachelrmcmichael

→ Learn more about The Business with Impact Academy HERE.

→ Grab your FREE organic traffic checklist HERE!

What do we do when it feels like things just aren’t working in our online business?

What’s the next step you should take?

Where do you go from there?

On today's episode we’re not only going to ask these questions, but we’re going to answer them as well. Because…spoiler alert…we’ve all been there! And it’s more than possible to get out of that slump and move forward. 

Let's dive in!

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Links mentioned in this episode: 

→ Follow Rachel on Instagram: @rachelrmcmichael

→ Learn more about The Business with Impact Academy HERE.

→ Grab your FREE organic traffic checklist HERE!

On today’s episode of the Business With Impact podcast, we're talking about priority-based living and why it’s so important when it comes to goal setting.

You see, there’s a problem with traditional goal setting.

Oftentimes, we set goals for our business, and what do we do? We start to dream and we pick some numbers (really, if we're being honest, out of thin air) based on what we wish and we immediately attach a whole lot of meaning to a number that we arbitrarily picked because someone told us that's what we needed to do…

I have a problem with that. 

So, we’re diving into what priority-based living means, why it matters, and how we implement it in our business and life when it comes to goal setting.

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Links mentioned in this episode: 

→ Follow Rachel on Instagram: @rachelrmcmichael

→ Learn more about The Business with Impact Academy HERE.

→ Grab your FREE organic traffic checklist HERE!

I remember the very first time that I started a group coaching program and the first six weeks were focused exclusively on mindset.

I'll never forget emailing the coach and asking, “Can we please just fast forward to the good stuff?” Because all I wanted was the strategy, the system, the step by step process.

Little did I know that those first six weeks would build a foundation that would then allow me to scale my business to six figures, and eventually, beyond that.

Today I'm so excited to introduce you to Brad Bizjack! He is the king of helping people rewire their brains, change their thoughts, and really focus on any hidden beliefs that come up for online business owners–the things that are unknowingly stopping us from taking the action we need to take to get the results we want to get. 

I can’t wait to discuss all of these things and more with you on today’s episode. Let’s dive in!

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Links mentioned in this episode: 

→ Follow Brad on Instagram: @bradbizjack

→ Join the 5 Day Success Accelerator Challenge with Rachel HERE!

→ Follow Rachel on Instagram: @rachelrmcmichael

On today's episode, we're going to take you behind the scenes and share all the details you've been asking for when it comes to the Business With Impact Academy™!

In this episode, we're discussing…

Who is the Business With Impact Academy™ for?

Is the Business With Impact Academy™ right for my business?

Am I ready for a program like the Business With Impact Academy™?

We created the Academy with the online business owner in mind. It’s specifically designed to help online coaches, course creators, and freelancers who want to grow their online business…they want to build and launch and fill their product, their program, or their service… and they want to do it while working part-time hours.

If that sounds like you and you’ve been searching for a solution to your online business questions and problems… tune in today and see if the Academy is the right fit for you!

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Links mentioned in this episode: 

→ Follow Rachel on Instagram: @rachelrmcmichael

→ Learn more about The Business with Impact Academy HERE.

→ Grab your FREE organic traffic checklist HERE!