Business with Impact

Content Creation Experts Kristen Van Horn and Kelli Tobin from The Biz Runners are back in this third and final installment in our Social Media series and I’m SO excited for all that you’re going to hear and learn!

Not only have Kristen & Kelli helped me tremendously with content creation in my own business, but we've linked arms together to help you, too! 

If what worked last year doesn’t seem to be working today… if you’ve struggled with your consistency… or your reach… or growing your audience… or if you’ve even wondered if social media is really “worth it” - then this episode is for you.

In today’s episode you’re going to learn all about what’s working right now when it comes to social media, some mistakes we see in content creation, and simple steps you can take to see more engagement and reach now! 

Let’s talk about it!

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Links mentioned in this episode: 

→ Follow The Biz Runners on Instagram: @thebizrunners

→ Follow Rachel on Instagram: @rachelrmcmichael

→ Join The Content Club HERE!

→ Have a business question for Rachel that you’d like answered on the podcast? Send it in HERE!

→ See a copy of this week's show notes HERE!

Content Creation Expert Kristen Van Horn from The Biz Runners is back as our guest for today’s episode and I’m SO excited for all that you’re going to hear and learn!

Not only has Kristen helped me tremendously with content creation in my own business, but we've linked arms together to help you, too.

If you've ever struggled with staring at a blank cursor… or if you’ve heard about how AI can make things faster, but you’ve struggled with specifically how it could work for your business… then this episode is for you.

In today’s episode you’re going to learn all about how we’re using AI to create content that converts (and save time doing it)... we’ll share the specifics, things to pay attention to, and a few words of caution, too… 

Let’s talk about it!

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Links mentioned in this episode: 

→ Follow The Biz Runners on Instagram: @thebizrunners

→ Follow Rachel on Instagram: @rachelrmcmichael

→ Join The Content Club HERE!

→ Have a business question for Rachel that you’d like answered on the podcast? Send it in HERE!

→ See a copy of this week's show notes HERE!

Content Creation Experts Kristen Van Horn and Kelli Tobin from The Biz Runners are our guest for today’s episode and I’m SO excited for all that you’re going to hear and learn!

Not only have Kristen & Kelli helped me tremendously with content creation in my own business, but we've linked arms together to help you, too! 

If you've ever struggled with not knowing what to post on social media…. If it takes you more than 10 minutes a day to write out your caption… if you’ve “scrolled for inspiration” in the last week… then this episode is for you.

In today’s episode you’re going to learn all about common mistakes and misconceptions when it comes to social media content creation, how we plan out our content for the month in as little as 30 minutes, and how we take that plan and turn it into captions + graphics for our clients to make content simple! 

Let’s talk about it!

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Links mentioned in this episode: 

→ Follow The Biz Runners on Instagram: @thebizrunners

→ Follow Rachel on Instagram: @rachelrmcmichael

→ Join The Content Club HERE!

→ Have a business question for Rachel that you’d like answered on the podcast? Send it in HERE!

→ See a copy of this week's show notes HERE!

SEO and Google Ads Expert Glenneth Reed is our guest for today’s episode and I’m SO excited for all that you’re going to hear and learn on today’s episode!

She's somebody I have wanted to have on the podcast for a long time because she has helped me tremendously in my own business! Not only is she a part of our Accelerate Mastermind…she is a total expert when it comes to all things search engine optimization AND Google Ads!

In today’s episode you’re going to learn all about common mistakes and misconceptions when it comes to Google Ads, the best strategies to implement them, how to know when you’re ready for Google Ads, and so much more!

Let’s talk about it!

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Links mentioned in this episode: 

→ Follow Glenneth on Instagram: @glennethdotcom

→ Follow Rachel on Instagram: @rachelrmcmichael

→ Grab Glenneth’s FREE products HERE!

→ Apply for an Accelerate Call with Rachel HERE!

→ Grab Rachel’s NEW 40 FREE ways to bring more traffic to your offer checklist to help bring ORGANIC leads into your business!

→ Have a business question for Rachel that you’d like answered on the podcast? Send it in HERE!

→ See a copy of this week's show notes HERE!

Let's talk about the one simple change you can make to your content today to start seeing increased results. 

And by results, I mean leads and qualified sales in your online business. 

Today's episode is short and sweet, but if you're willing to take action, it's going to be impactful. 

Ready to learn more? Let’s dive in!

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→ Apply for an accelerate call HERE!

→ Grab Rachel’s NEW 40 ways to bring more traffic to your offer checklist to help bring ORGANIC leads into your business!

→ Have a business question for Rachel? Send in your business questions to Rachel HERE!

→ See a copy of this week's show notes HERE!

In today's episode, I'm breaking down step by step, what to work on and when in your online business. 

This episode is a message that I think all entrepreneurs should know. 

So let's start with a quick question: What's your time worth? No, you don't have to DM me with an exact number, but you can if you want to. (My handle's @rachelrmcmichael on Instagram). 

But I'm willing to bet that number would be pretty high… especially if we were valuing your time at where you want your business to be, even in the next six months or a year. 

Especially as an entrepreneur, right? 

As an entrepreneur, our time is our most precious resource. It's our most valuable asset. 

Which means every second that we spend unclear in our business can mean another dollar from our pocket and another potential client who doesn't get the help that we know that we can provide. 

But that doesn't need to happen to you. 

There are steps that you can take to start creating major results in your business right now, and all you need to do is start taking small, simple actions that will help you get there.

So if you've ever asked the question: “What do I work on first?” Or “What do I do next?” Or “How do I decide I've got so many things on my to-do list? How do I even prioritize it?” Then this episode is for you.

Ready to learn more? Let’s dive in!

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→ Apply for an accelerate call HERE!

→ Grab Rachel’s NEW 40 ways to bring more traffic to your offer checklist to help bring ORGANIC leads into your business!

→ Have a business question for Rachel? Send in your business questions to Rachel HERE!

→ See a copy of this week's show notes HERE!

What would your business look like if you were able to double your results? Or even completely fill your program or 1:1 slots?

In order to answer that question… you have to have one thing crystal clear: Confidence that your offer is EXACTLY what someone out there needs.

In fact, they’re probably looking for you as you’re listening to this episode right now.

Are you clear on the results and value that you can bring to your clients and customers?

Chances are you’ve created a program that gets results. And if you’re still struggling with getting sign-ups and consistent sales, then you’re probably struggling with the exact same thing that most do… and that’s how to clearly communicate the value of your offer in a way that makes your ideal customers want to take action NOW…

And that can cause one of two things to happen:

Either you try to overcompensate by offering everything (and the kitchen sink) to your clients (which can leave YOU feeling resentful)… or your potential clients are confused… and we all know a confused buyer doesn’t buy.

And the problem is… no matter which one of these you struggle with - both lead to a cycle of questioning your offer, your business, or even yourself.

It’s a story that’s all too common, but that story doesn’t have to be yours.

In today’s episode, I want to walk you through a quick tip we give our Academy 12-Month Group Coaching Clients on how they create a “Magnetic Yes” offer that’s worth 10x what they charge…

Ready to learn more? Let’s dive in!

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→ Apply for an accelerate call HERE!

→ Grab Rachel’s NEW 40 ways to bring more traffic to your offer checklist to help bring ORGANIC leads into your business!

→ Have a business question for Rachel? Send in your business questions to Rachel HERE!

→ See a copy of this week's show notes HERE!

On today's episode, we are continuing the conversation about how we use the data to make decisions in our business.

The problem we see right now with so many struggling business owners is that they're not tracking the data. 

And because they're not tracking the data, they don't get the results that they were expecting, so they make it mean something about them. 

But what if instead, moving forward, what if you fully embraced and knew that the story the data is telling you means nothing about you. 

It means nothing about your worth. It doesn't even necessarily mean anything about your program. 

All it means is that there's something happening that is causing those who would be a good fit for your program to think that they're not right now. 

(Probably something with the way you’re communicating about your program. Not the content in your program, but the way you communicate about the program). 

And when we can start to work on that, can you already start to see how the result will change? 

This is why metrics matter. This is why I get so passionate about the data in your business.

Because when we understand this, we can scale!

Ready to learn more? Let’s dive in!

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→ Join the Business with Impact Academy HERE!

→ Grab Rachel’s NEW 40 ways to bring more traffic to your offer checklist to help bring ORGANIC leads into your business!

→ Have a business question for Rachel? Send in your business questions to Rachel HERE!

→ See a copy of this week's show notes HERE!

On today's episode, we are talking all about the three metrics that we track every single week in our online business to make sure that we are hitting our goals!

Our motto is: trust your intuition when it comes to creating your messaging, and trust the data when it comes to how well it performed.

Here’s why this is so important:

When we track the numbers we can determine the ACTIVITY and ACTIONS that led to the results. And when we want more of these results, we can take more of those actions.

Facts: our goal is to grow our results AND make things more simple. Less time, less effort, more impact.

And this is possible because we track our metrics.

We aren’t emotionally attached to the metrics… because we know that they are simply FEEDBACK on what’s working and what’s not. And that feedback gives us the lessons that we need to scale smarter.

Ready to learn more? Let’s dive in!

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→ Grab Rachel’s NEW 40 ways to bring more traffic to your offer checklist to help bring ORGANIC leads into your business!

→ Have a business question for Rachel? Send in your business questions to Rachel HERE!

→ See a copy of this week's show notes HERE!

On today's episode, we are answering another write-in question! And the question we got for today's episode was this…

“The biggest struggles for me are that I get overwhelmed with organizing my content and my ideas. I actually have a lot of photos and I have a lot of ideas, but they just aren't organized well…And so because of that, I'm not consistent.”

Let's talk about consistency when it comes to content creation. I love this topic! And I'm so passionate about this topic that I've actually co-created a solution for you…

It's called The Content Club™: Monthly Marketing Membership! 

Ready to learn more? Let’s dive in!

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→ Join the Content Club Monthly Marketing Membership HERE!

→ Grab Rachel’s NEW 40 ways to bring more traffic to your offer checklist to help bring ORGANIC leads into your business!

→ Have a business question for Rachel? Send in your business questions to Rachel HERE!

→ See a copy of this week's show notes HERE!